Tyler Waaland
Lead Sales Associate · SurfSide Goods
Huntington Beach, CaliforniaIn My Own Words
<p>Sales and Product Development Professional between CA & UT with a proven ability to drive revenue growth through strategic redesign and market differentiation. Well-connected within the surf and action sports industries, with the adaptability to build strong</p><p>relationships across any industry. Skilled in leveraging industry expertise to enhance brand positioning and maximize sales performance. Driven account manager successful at expanding network connections and introducing products</p><p>persuasively. Highly experienced with company offerings.</p>
Work Experience
Owner
SurfSide Goods2023 – Present
While working at Kanvas by Katin, I recognized a lack of merchandise representing the local community. I designed and created unique shirts that foster a sense of community for both locals and tourists. Successfully enhanced sales by leveraging the opportunity to feature my designs on the sales floor, and achieved status as the top-selling product. • Since it was launched, sales have consistently increased month over month. • Transitioned and sold the brand to Kanvas by Katin in May 2025.
Lead Sales Associate
Kanvas By Katin2018 – Present
Support the general manager in sales operations, product development, and team coordination to drive business growth. • Integral role in daily operations, including inventory management and staff supervision. • Mentor and motivate staff while implementing innovative marketing strategies to drive sales growth. • Develop cost-effective production methods to maintain high-quality products while reducing manufacturing expenses. • Increase annual revenue by strategically redesigning key product features, and differentiating products based on customer insights and market trends. • Collaborate with major corporations to curate sales floor inventory that aligns with target market demands, and increases revenue. • Continuously monitor industry trends and the competitive landscape to inform future product development and market positioning. • Consistently exceed sales targets each quarter, while building strong relationships with both suppliers and customers.
Education
B.S. in Business Economics, B.S in Business Finance
California State University Long Beach2019 – 2023
Interests
Skills
Industries
Activity
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