Tyler Scholl
Partner/Creative Maestro @ Value Creation Labs
Boston | US
Skills
No information
Interests
Snowboarding
Climbing
Hiking
Photography
Wakeboarding
Kiteboarding
Industries
Lifestyle
Outdoor
Snow
Surf
Wake
In my own words
— TylerI am an adventurer with a passion for the possibilities of design.
I connect deeply with the core essence of people and brands, immersing myself in the environment of a problem and allowing empathy for the user to mold the solution. I've been a startup brand marketer and a corporate user experience designer. In any role, I'm a digital chameleon that develops ideas into impactful productions.
Trajectory
Feb 2022 — Now
Partner/Creative Maestro · Value Creation Labs
Oct 2014 — Now
Organizer + Designer · The Cape Crusade
Organized event logistics, designed & coordinated marketing & execution, including vendor management.
The Cape Crusade leverages the incredible bond and generosity of the kite community to help others in need.
Apr 2019 — Feb 2022
UX Designer · Fidelity Investments
Jan 2019 — Apr 2019
Brand Design · Getaround
Dec 2016 — Nov 2018
Creative Director · WOO Sports
Evolved the WOO brand across multiple value streams. Collaborated with marketing, communications and product teams to design campaigns, events, signage, presentations, hardware, user interfaces, packaging & delightful user experiences.
Nov 2014 — Nov 2018
Designer · WOO Sports
Helped build the WOO brand through the creation of graphics, motion graphics, videos & photography.
Dec 2014 — Feb 2015
Instructor · Cometa Copal
Kiteboarding instruction through various language barriers, ages and capabilities.
Jul 2014 — Nov 2014
Head Instructor · Inland Sea and Kitesite
Taught newcomers and other instructors safety etiquette & techniques to master the sport.
Mar 2014 — Apr 2014
Design Arts Instructor · CT Center for Arts and Technology
I designed and taught curriculum to at-risk students in the New Haven, CT area. The students were taught fundamental design skills from tactile to digital and learned how to apply them to their own communities. The curriculum was structured to impose value upon the students and empower them to make a difference.
Feb 2013 — Oct 2013
Production Assistant · Anthropologie
Prepped photoshoots with lighting, backdrops, props/furniture and equipment. Coordinated with photography crew, stylists, venue reps, and artists.
Jun 2012 — Jun 2013
Designer · Hammarhead Industries
Designed new products through sketching, rendering, prototyping & material sampling. Photographed products, motorcycles and events for web & social media platforms.
Hammarhead Industries built modern yet simple motorcycles in Philadelphia, PA.
Jan 2012 — Apr 2013
Design Fellow · Public Workshop
I aided the design of projects that engaged youth to help better their communities. Projects include a marketplace canopy in a low income community, teaching how to build benches, and creating a pop up adventure playground in the heart of Philadelphia.
Feb 2012 — May 2012
Teaching Assistant · Village of Arts and Humanities
I assisted with the photography class and helped students learn and enhance their understanding of how the camera works. The students were challenged to think of photography as a manipulation of their visible world that becomes an image the eye could never see. I also helped students in the Clay Arts class with their hand skills for sculpting and using clay for art.
Jan 2012 — May 2012
Senior Design Exhibition Coordinator · The University of the Arts
My focus in the exhibition planning involved the design, logistics and fabrication of the space.
Sep 2011 — May 2012
Shop Technician · The University of the Arts
I supervised the shop activity and assisted students' material needs and machine functionality.
Aug 2009 — May 2012
Resident Assistant · The University of the Arts
I was a Resident Advisor for three years in which I facilitated communication among new students through event planning and an engaging environment. It built my skills as a leader and my empathy towards different backgrounds.
Aug 2008 — May 2012
Student · The University of the Arts
I learned a design process that could be implemented into the world on a local and large scale. I acquired skills in other crafts, such as glass, metals, sculpture and ceramics, to understand materials and their potential within design. I strengthened my skills as a leader and community builder while living as a resident assistant.
Jan 2011 — Apr 2011
Awareness Advocate · Pivot Legal LLP
Pivot is a group in Canada that advocates for human equality with a focus on poverty, criminalization and social isolation. I helped create projects that spread awareness for Bill C-304 in Vancouver, BC, which proposed a national housing strategy.
Activity
Education history
Emily Carr University of Art and Design
BD | 2011 - 2011
The University of the Arts
BS | 2008 - 2012
