Tyler Breuer
Director of Wholesale · FCTRY
Brooklyn, NY
In My Own Words
Highly motivated and enthusiastic individual with experience in marketing, sales, management, sponsorships, and event management. Entrepreneurial spirit with a get it done personality. Understands what it takes to be successful and not afraid of hard work.
Advanced technical proficiencies include Microsoft Office (Excel, Access, PowerPoint, Word). Additional key competencies include: Team Leadership, Netsuite, Asana Consumer Goods, Zendesk, Microsoft Office Gift Industry, Surf Industry, Snow Industry, Trello, Action Sports Bilingual/English/Spanish, Slack, World Travel
Work Experience
Director of Wholesale
FCTRY2015 – Present
Manage Sales Programs for Independent and Key Accounts retailers, International Distribution, and Retailer Relations. - Create & implement sales strategies that helped to meet sales targets and company goals. - Motivated sales team and reps through relationships and promotions. - Implement Successful Product Launches. - Ensured best customer experience practices. - Research and understand customer trends. - Coordinate and organize marketing initiatives both digitally and in store. - Responsible for finding new and creative avenues to achieve new clients. - Responsible for training and growing representative group sales program across the country. - Managed and fostered a great reputation amongst the gift industry. - Collaborate with Marketing on strategy and implementation of campaigns. - Partnerships with influential retailers for in store events and promotions. - Quadrupled Wholesale Numbers within four years. - Established a strong sales rep network in prime rep groups (Anne McGilvray, Just Got 2 Have It, GroupOne, Kris & Co & Kinfetti) that cover the US & Canada. )
VP of Sales & Marketing
SUNDOWN SKI AND SPORTS STORE2007 – 2015
Greenvale, NY - (September 2007 - April 2015) SALES AND MARKETING MANAGER Heavily involved in re-branding the surf side of the business through traditional and non-traditional marketing methods such as use of social media, redesigning of website with a focus on a more content driven site, creating ad campaigns in print and strategically placed digital media, web based contests and promotions utilizing local media and websites. Summer sales increased by 30% from 07' to 09'. Sundown Surf Shop has reached a more prominent role in the NY Surf community and has been mentioned in Time Out as one of the top 5 Surf Shops in NY. Other responsibilities included hiring and staff training, buying, merchandising, developing training manuals on best practices, bookkeeping and customer service. Responsible for implementing social media and digital marketing. Organized digital ad campaigns with Surfline, The Surfer's View, Ad Roll, and more Content Manager for Instagram, Twitter, Facebook, and wordpress.
OWNER/FOUNDER
NEW YORK SURF FILM FESTIVAL2007 – 2010
Creator of the New York Surf Film Festival, A three-day event premiering surf films from around the globe. Coordinated the marketing, PR, planning, programming and negotiating of sponsorship. The NYSFF established itself as the premier surf film festival in the world. Event Sponsors include Jet Blue, The Dominican Republic, Red Bull, Hive Surf and more
TEAM MANAGER
RED BULL2007 – 2007
The Team Manager was the critical first line manager responsible for implementing Red Bull's Mobile Energy Program in Brooklyn/Queens. Led a promotional team of 15 and was accountable for all facets of their management, sourcing, on-boarding, planning, motivation and day-to-day administration. The main goal was to drive heavy usage and sampling in the Brooklyn/Queens market by ensuring a fun, fully mobile and constantly available team who delivered product to the consumer with a premium appearance at the right time, to right people, in the right situation.
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