In my own words
— Troy<p><p>As a seasoned creative professional with over a decade of experience in digital design and graphic arts, I have a proven track record of delivering compelling visual solutions that drive brand engagement and elevate marketing efforts.
My tenure as a Senior Digital Designer at Traeger, Inc. has equipped me with extensive expertise in developing comprehensive design systems, leading creative campaigns, and executing high-impact visuals across multiple channels. I am adept at utilizing a wide range of tools, including Adobe Creative Suite and Figma, to create cohesive and innovative marketing assets.</p></p>
Trajectory
Mar 2019 — Now
Sr. Digital Designer · Traeger, Inc.
Created a comprehensive design system to streamline production and ensure a consistent look across all Traeger emails.
Designed and executed visuals for multiple sales and campaigns, ensuring cohesive branding across various channels including web, email, and social media.
Developed the visual identity for Traeger's long-standing video series, enhancing brand recognition and engagement.
Led the creative direction for large-scale marketing campaigns, overseeing the production of cohesive assets for web, email, and social media.
Directed and photographed both studio and on-location photoshoots, delivering high-quality visuals for marketing materials.
Utilized Adobe XD, Photoshop, Illustrator, InDesign, and After Effects to generate hundreds of assets, animate videos, and create live-stream video graphics.
Helped hire and onboard a new junior designer, reviewing and finalizing their work.
Received the "Value Our Values" nomination five times, recognizing contributions that reflect company values.
Oct 2015 — Now
Graphic Designer · Scott Sports
• Lead product designer of the MX Collection for 2017-2020
Lines. This includes all helmets, goggles, gear, and gloves.
Presented each collection to a global sales team annually.
• Photographer for MX product marketing. Includes on location
action shoots and studio photography.
• Directed and edited video shoots used for consumer
facing media.
• Communicated large brand concepts, project ideas, and oversaw
completion of projects to other art teams within Scott and
outside freelancers.
Jul 2012 — Oct 2015
Lead Graphic Designer and Marketing Director · AXO America Inc.
Created and developed all promotional assets, web assets, email marketing, and print designs. Redesigned the brand into a more modern and clean cut ascetic. Then implemented the new brand style into all promotional materials and assets, creating a new face for AXO America Inc.
Activity
Education history
Fashion Institute of Design and Merchandise
AA | 2014 - Present
