Tricia Grayson
Director
Bossier City | United States
Skills
No information
Interests
Camping
Triathlon
Trail running
Ultra running
Road cycling
Plant based
In my own words
— TriciaI am an accredited and award-winning storyteller, brand builder and community engagement strategist.
From nonprofits to Fortune 500 healthcare, each of my roles has been connected by a common thread - helping others achieve their best health. An avid trail runner and lifelong outdoor enthusiast, I have a special interest in promoting healthy living through outdoor recreation.
Core competencies: Community partnerships Public & media relations Cause marketing Relationship building Grassroots advocacy Team leader Business analytics Member/customer engagement Brand management Strategic planning Territory management Creative ideation & follow-through Budget management
Trajectory
Oct 2021 — Now
Director · Managed Care Organization
Go-to-market thought leader providing trusted counsel on marketing and experience direction, growth plans, engagement strategies, and enablement
Mar 2016 — Oct 2021
Director of Communications/Marketing · Managed Care Organization
• Provide strategic advisement, public relations counsel, and media relations coaching to leadership, supporting company executives on key issues and opportunities.
• Drive internal and external messaging, including provider communications, consumer marketing, community relations and culturally competent member engagement.
• Develop grassroots wellness initiatives and address health disparities through community partnerships at Wellness Centers and events.
• Create and deliver strategic, data-driven marketing initiatives to support growth in membership, high member and provider satisfaction ratings and increased employee engagement.
• Successfully manage complex, cross-departmental projects and expansive marketing and materials budget.
• 2017 Southern Public Relations Federation Award of Excellence for Freedom to Choose Medicaid Expansion educational campaign
• 2018 Southern Public Relations Federation Senior Practitioner
Nov 2013 — Nov 2013
Owner · Grayson Communications, LLC
Specializing in healthcare and wellness brand promotion.
• Social media and grassroots marketing.
Jun 2011 — Dec 2013
Director of Marketing & Communications · Managed Care Organization
• Captured top market share, increased member satisfaction rates, and exceeded yearly enrollment forecasts through research and branding strategy.
• Managed state-wide field team and multi-million dollar marketing budget.
• Identified trends and health disparities, leveraging key community and provider partnerships for successful collaboration on health education initiatives in underserved communities.
• Ensured compliance with regulations, and served as media spokesperson.
Nov 2005 — Mar 2010
SilverSneakers Fitness Program · Healthways
External Communications Director - Promoted from field management to define and promote the SilverSneakers® brand. Created and sustained relationships with health plan leaders, key industry groups and both national and local media while providing public relations support for 9,400 partnering fitness centers.
As District Manager, managed team of 13 across LA, TX, OK and NE.
As an Account Manager, I identified new business opportunities and increased program participation and retention throughout MS, LA and East Texas
Activity
Education history
Louisiana State University
