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Marketing

Founder / CMO / Fractional Executive

Executive

<p>Visionary Chief Marketing Officer with 20 years experience in revolutionizing branding and go-to-market strategy in the lifestyle, fashion, and hospitality industries. Adept in amplifying global brands through immersive storytelling, strategic collaborations, and omni-channel campaigns. Known for innovation and creativity, I have a track record of connecting brands with their customers in authentic ways. My diverse background gives me a unique perspective on market positioning and community building. My history also includes operations, which equips me with the knowledge of not just how to have great ideas, but also to construct a practical framework to support those ideas and achieve goals. Strong understanding of digital marketing and E-commerce, I thrive in using market insights to communicate brand messaging in unique and compelling ways.</p>

*	I founded Intelligent Design in 2023 to allow me to work fractionally and contracted with projects that I am passionate about. My years of branding and marketing experience give me the skills to accelerate growth for my client partners
*	Re-visioned complete branding strategy and market positioning to bring a boutique hotel from COVID-era challenges to a becoming a modern experiential travel destination, increasing profitability across all business centers by 20%
*	Created a product category expansion map for a premium outdoor brand through market analysis and projection of consumer trends resulting in expanded revenue and new sales channels
*	Built interactive go-to-market market campaigns between social media and television, creating publicity and FOMO for major events, boosting ticket sales by 32%

Founder

*	Quarterbacked all branding, communications, and business development functions for an urban resort destination providing an immersive entertainment experience through art, music, and food across multiple hotel, music venue, restaurant, and bar properties.
*	Created new marketing campaigns around hotel profit center by re-visioning the concept resulting in boosting demand and room rental profitability by 18% in four months.
*	Spearheaded and implemented new analytics and KPIs to dramatically reduce underperforming events by 20% in six months.
*	Established partnerships with major networks like Discovery and Travel Channel, enhancing property visibility and adding revenue through filming opportunities.
*	Radically expanded sponsorship opportunities bringing in new six-figure revenue stream from corporate partners.
*	Transformed company identity including website and social media, enhancing user experience and establishing a direct-to-consumer (DTC) e-commerce presence, boosting sales by 23% in 4 months.

Executive Director Chief Marketing Officer

*	Championed global branding efforts, enlarging market reach and strengthening brand influence with prominent chain and specialty store customers by crafting compelling brand language, imagery, and storytelling
*	Forged strategic partnerships and collaborations. with respected brands and artists like Halo/XBox, System of a Down, Ace Hotel, John CRASH Matos, driving brand recognition and market expansion
*	Attained 50% YoY E-commerce revenue growth by deploying a holistic brand marketing approach and immersive storytelling, driving successful omnichannel digital advertising campaigns
*	Optimized E-commerce expansion through ROI analysis and budgeting, increasing new customer rate by 89% YoY, growing web sessions by 64% YoY, and boosting retention rate by 26%.
*	Pioneered strategic best practices blueprint to enhance E-commerce team's Amazon FBA sales channel, driving a 92% YoY sales increase and surpassing revenue goals
*	Raised $350K in pre-sales crowdfunding on Kickstarter for innovative Jim Lee (DC Comics) product capsule, driving revenue growth, customer acquisition, and risk reduction

VP Brand

*	Formulated and executed a comprehensive strategy for a lifestyle consumer products brand, propelling business growth and competitive positioning
*	Built, supervised, and coached cross-functional in-house and agency teams across diverse regions, optimizing operational effectiveness and enhancing customer experience
*	Prospected and attained partnerships with numerous top brands (Roark Revival, The Hundreds, Staple Pigeon, KITH, DeLorean) and steered negotiation of major licenses for HEX products (Star Wars/Disney, Coca Cola).
*	Trailblazed groundbreaking wristband accessory for Apple products, positioning company for entry into Apple stores and demonstrating forward-thinking brand vision and innovation.
*	Conceptualized and employed competitor analysis to captain the successful launch of a camera/travel capsule, expanding product portfolio and establishing new sales avenues for the brand
*	Propelled $20M in brand growth from revenue through strategic partnerships with leading retailers like REI, Apple, Foot Locker, and Nordstrom.

Co Founder AND Chief Marketing Officer CMO

*	Piloted this privately held fashion accessories manufacturer with B2B customer portfolio comprising multiple major retail stores.
*	Oversaw end-to-end marketing and operations, optimizing processes to boost overall performance
*	Catapulted brand to the pinnacle of the industry through strategic marketing and product development endeavors, broadening market reach across B2B, licensed goods, and private labels
*	Implemented new multi-channel marketing strategy (B2B, licensing, and private label), increasing revenue by 50% YoY at leading department stores such as Nordstrom, The Gap, Bloomingdales, Macy's, Neiman Marcus, and Target.
*	Identified and negotiated licenses with major brands, including Badgley Mischka, Affliction, J.Lo Jennifer Lopez, Spitfire, Supra Footwear, Star Wars, and more..
*	Introduced EDI B2B communication systems in advance of competitors, leading directly to $15M+ in recurring sales revenue.

VP of Operations CMO

Owner, Malakye.com

Co-Founder / CEO

Executive Creative Director

<p><a   target="_blank"   rel="noreferrer"   href="https://shop-eat-surf.com/2024/05/vans-names-new-global-brand-president-from-lululemon/"  data-title="Vans Names New Global Brand President from Lululemon | Shop-Eat-Surf"  data-preview-type="card"  data-preview-meta='{&quot;title&quot;:&quot;Vans Names New Global Brand President from Lululemon | Shop-Eat-Surf&quot;,&quot;description&quot;:&quot;VF Corp. has named Sun Choe as Vans Global Brand President. She most recently served as Chief Product Officer at Lululemon.&quot;,&quot;thumb&quot;:&quot;https://shop-eat-surf.com/wp-content/uploads/2024/05/Vans_SunChoe-1.jpeg&quot;,&quot;favicon&quot;:&quot;https://shop-eat-surf.com/wp-content/uploads/2018/03/cropped-seslogo_810-32x32.png&quot;,&quot;siteName&quot;:&quot;Shop-Eat-Surf&quot;}'>Vans Names New Global Brand President from Lululemon | Shop-Eat-Surf</a></p>

Co-Founder & CMO at Seager

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Alex Aparicio

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Scott Barclay

Vice President 

Altaf Bora

Business consultant, Fractional CMO, Branding, Advertising, Strategist and Marketing Leader working at the intersection of Magic and Logic.

Alexia Bregman

Account Executive

Nikki Collins

Vice President, Photo Publicity, FOX ENTERTAINMENT at FOX ENTERTAINMENT

Diane Cooper

Tenikle® Founder & Chief Squid - "Shark Tank" Dealmaker

Hans Dose

CEO @ REBEL8 | Brand & BD @ Affliction

Josh Drapiewski

Stephen Figurski

Philanthropic Technology | Nonprofit Enthusiast | SaaS Sales | Big Brothers Big Sisters Ambassador

Matthew Gerdin

Outside Women Editor-in-Chief

Jenna Goldberg

Write | Content | Surf

Jake Howard

Founder, CEO

Paul Inouye

Owner at Guiltless food Co / The Coffee Shop

Tyler Kalisiak

Sr. Director of Buying/Merchandising, DTC

Kelly Ketner

Alexander Koustas

Senior Executive | Luxury Home Fashion Industry Expert (Furniture/Lighting/Decor)

Eric Magun

Innovative Fashion Executive Driving Global Brand Success

Rama McCabe

Entrepreneur | Real Estate Investor

Derek Meyer

Apparel Executive with over 25 years experience architecting and developing profitable and sustainable business models for Streetwear and lifestyle brands.

Eddie Miyoshi

Executive Director at San Diego Mountain Biking Association 

Susie Murphy

Sales & Customer Experience Professional | Founder of Coastline Creation | Building a Career in Digital Media

Colton Shriver

Business Owner

Curt Voigt

Sales Executive / Growth Catalyst / Omnichannel Expert/ Strategic Planning 

SEAN WHORTON

sean sharifi

Trent Valladares is a Founder / CMO / Fractional Executive at Intelligent Design in Los Angeles, California.

Trent Valladares

Trent Valladares

Trent Valladares

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