Tracy Stayton

Responsibilities: Create and execute marketing and public relations campaigns for high level clients LIFE TIME FITNESS Aug 2016 - Oct 2017 - Manage PR teams, marketing coordinators, brand ambassadors, and street teams. Surpassed prior year registrations by 10-20% in all markets for the Gildan Esprit de She women’s race series (triathlon, duathlon, 10K and 5K races). VANS TRIPLE CROWN OF SURFING Sep 2007 - Dec 2015 - Event Management, Marketing, and Public Relations for six week long, multi-venue professional surf competition: public/media speaking, customer service, security clearance/credentials, sponsorship, logistics INTERSPORT (Cadillac) Jun 2008- Aug 2010 - Research, create and implement marketing plans to increase market presence in targeted demographic regions, manage budgetary resources, negotiate contracts and supervise market coordinators - Increased market presence by over 400% from previous campaign efforts - Surpassed corporate market projections by over 21%

Responsibilities: Envision, develop, launch, and manage a unique global giving adventure performing during 34 acts of service, around the globe, in my thirty-fourth year of life. Transform this experience into a quantifiable and attainable way for people, businesses, and organizations to get involved in philanthropy Achievements: - Foster relationships and collaborate with key community leaders and organizations, including Rotary International, Chambers of Commerce, Government Officials, and local business owners/managers to increase awareness and funding of the project - Spearhead all public relations and media exposure including all major social media platforms, press releases, public speaking opportunities and interviews to increase awareness of the project and Non-Government Organizations (NGOs) - Generate funding/resources to off-set personal costs and donate to partner NGOs - Adapt to multiple cultural norms across six continents and coordinate all travel related matters