tracy fields
Product Development Coordinator · Disney Stores
santa monica, CAIn My Own Words
Product development specialist with eight years of experience with companies such as Disney, Fox and NBC Universal consumer products division.
Work Experience
Product Development Coordinator
Disney Stores2013 – Present
• developed children’s accessories, footwear and swimwear product lines for disney retail stores worldwide. • evaluated color lap dips, strike-offs and pp samples providing clear revision direction to overseas factories. • reviewed artwork, fabric quality and garment construction of pp sample submissions to ensure brand adherence. • created/distributed production status reports. followed up with vendors, factories and design directors. • worked collaboratively with technical designers, sourcing and brand strategy teams. • negotiated and offered solutions on production, sourcing, costing and factory issues. Met all in-store + ship dates. • attended industry events and trade shows keeping abreast of latest industry news and products.
Product Development Coordinator
21st Century Fox Entertainment2008 – 2012
• developed merchandise for theatrical franchises: ice age, rio, alvin & the chipmunks, the simpsons for mass retail. • created successful licensed glee opi nail polish line sold in Sephora stores nationwide. • worked closely and collaboratively with 20+ licensees establishing timelines and distributing creative assets. • managed digital asset tracking system for recording pp samples and product approvals. • resolved design and production issues with overseas factories in order to meet ship dates. • liaison between talent and creative directors obtaining approvals to meet production dates. • provided graphic design direction and copywriting for product packaging. • attended weekly pd team meetings to report 30+ projects status and open issues. • presented new product ideas, researched/analyzed market trends and held new product line review presentations with detailed competitive analysis.
Graphic Designer (contract)
NBC Universal2006 – 2007
• designed twenty large outdoor advertising projects for new tv show launches in high profile areas in la and nyc. • supported art directors in revising artwork mechanicals for retail in-store floor displays and signage.
Graphic Designer
Metro Goldwyn Mayer Studios2001 – 2004
• designed key art for theatrical posters, online advertising campaigns and promotional events. • designed trade show booth artwork, sales collateral and sales presentations. • collaborated with cross functional marketing, sales and licensing teams. • attended press checks, provided color correction and retouching for all print campaign materials. • oversaw style guide creative and production providing art direction to freelance designers and outside ad agencies.
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