Tosh Rice

Founded in San Diego, California, with the simple notion that advertisers deserve a better venue and audiences deserve a better experience; The Socially Awkward helps brands find their voice in today's crowded digital marketplace. Services offered include: creative direction, branding, influencer marketing, media production & distribution, native advertising, SEO, design, all the way to full service social media management (and everything in between). Clients include: Uppercut Deluxe, Good Worth, Playboy, Loser Machine, Temple Authentic, Know Bad Daze, Low Card & Rest Easy Co. Work produced has been seen on Hypebeast, Thrasher Magazine, High Snobiety, Playboy, and a host of other independent fashion blogs and magazines. Campaigns have been seen by millions of users across social and web platforms; resulting in unprecedented brand awareness and ROI for our clients.

Develop and execute plans for brand marketing; collaborate with upper executives and management staff to introduce new influencer marketing campaigns and maintain a consistent visual style for brand media. Created and updated progressive user-generated content (UGC) program. Key Accomplishments: •Increased account followers by more than 40K across social media platforms; averaged upwards of 1.25M monthly impressions. • Augmented year-to-date (YTD) online revenue by 108% and coordinated innovative activations with major retailers in 30+ stores. • Launched iOS sticker app featuring Sketchy Tank visual style; globally recognized as number one for downloads and usage.

Shooting and processing product photos, maintenance / updates of all social outlets, team management, constant contact with advertising outlets, production of all lifestyle imagery, maintaining consistent brand verbiage, production of banner ads / skins / pre-roll for advertising outlets, contact with social influencers, updates to webstore / blog, creating compelling mailchimp campaigns, coordination of any creative outsourcing, and sweeping. I sweep good.

Production of stand alone written and video interview / lifestyle pieces detailing the daily lives of skateboarding's biggest stars. Was responsible for the production of all visual and written assets with strict deadlines.