Sep 2018 — Now
Head of Sports Marketing for Run + Train categories. Responsible for developing asset strategies that strengthen & complement brand revenue-driving efforts.
Oversee the partnership, 5 year planning and $80 million dollar business with Dwayne “The Rock Johnson
Measure asset ROI through 360 activation plans, key metrics and consumer insights.
Aug 2015 — Sep 2018
Director Sports Marketing Run, Train, Outdoor, Tennis ·
Under ArmourHead of Sports Marketing for Run, Train, Outdoor Performance & Tennis categories. Responsible for developing asset strategies that strengthen & complement brand revenue-driving efforts.
Manage Sports Marketing category managers tasked w identifying assets, negotiating contracts & activating partnerships.
Lead the cross-functional teams that service and activate Tier-1 assets such as, Gisele Bundchen, Andy Murray, Sloane Stephens, Michael Phelps, Misty Copeland & Lindsey Vonn
Jan 2013 — Aug 2015
Director Business Development Connected Fitness ·
Under ArmourKey Leader charged w integrating newly acquired digital platforms, MyFitnessPal, MapMyFitness & Endomondo into Under Armour, creating the UA Connected Fitness eco-system.
Grew UA Connected Fitness community from 130M users to 190M like-minded people through marketing campaigns like I WILL WHAT I WANT.
Executed activation plans for athletes, events, influencers and media to promote Connected Fitness products and led Brand’s presence at 2015 Consumer Electronics Show.
Apr 2010 — Jan 2013
Director Sports Marketing Olympics + Training ·
Under ArmourManaged a cross functional task force of 14 people to create, coordinate and execute the brand platform for best-in-class Performance Innovation on a global stage at the 2008, 2010 & 2012 Olympic Games.
Led acquisition and servicing of athletes & teams such as Michael Phelps, Lindsey Vonn, USA Gymnastics & USA Speed Skating.
Led the creation of special make-up product for in competition and media use to increase brand exposure (ex. Grand-Slam Tennis apparel, Olympic Media Package, Track & Field Competition Apparel, Accessories & Footwear
Apr 2008 — Jan 2013
Built & implemented a Business plan for Women’s Sports Marketing w the mission to authenticate the Brand in Women’s Team Sports
Partnered w key influencers and studios in the fitness industry to increase brand awareness +6% in first year of implementation.
Signed professional athletes in key sports and partnered w premier grassroots events to appeal to the target demographic of 13-18yo female athletes. Incl 26 Females @ 2008 Olympics.
Managed a team of six to identify, sign and service professional athletes, collegiate properties, and grassroots initiatives
Jun 2003 — Apr 2008
Manager Sports Marketing NCAA (Business Development) ·
Under ArmourOpened satellite office in Denver, CO to better focus on west coast brand awareness.
Negotiated contracts and serviced 48 NCAA teams & NCAA Tournament Gifts
Implemented a company-wide buying program for colleges, club teams and high school teams that is still used today in Team Sales
Collaborated w the apparel team to create uniforms unique to athlete needs.
Jun 2002 — Jan 2003
Assistant Manager NCAA (Business Development) · Under Armou
Travelled to 119 NCAA D1 Schools to promote and sell Under Armour to the teams.
Created relationships w various members of the athletic department, finding creative ways to work around competitor contracts.
Promoted Under Armour Products at the various coaches conventions and conferences.
Jan 2001 — Jun 2002
Started career as Under Armour’s 19th employee, and first intern.
Worked across product, sports marketing, creative, marketing, sales, sourcing, design, warehouse
