Tony Weeda
Brand Manager, Slick Products · 4x400, LLC
Long Beach, CAIn My Own Words
Actively searching for opportunities in the Orange County/Los Angeles Area!
Work Experience
Brand Manager, Slick Products
4x400, LLC2018 – 2019
• Brand Manager for Slick Products (SP) a B2C Brand that experienced 339% growth in 2018. • Analyzed KPI’s utilizing Google Analytics, Shopify Reports, and Amazon Seller Central. Metrics included, but not limited to, product sales, marketing expense ratio, FB return on ad spend (ROAS), on-site traffic, and on-site conversion rates. • Presented weekly sales report and analysis to 4x400 CEO on the brand’s actual revenue versus monthly projections. • The main point of contact for Facebook Ad Agency. Responsibilities included, but not limited to, monitor FB budget with respect to ROAS goals, creative/copy approvals, and campaign coordination. • Created and managed E-Commerce marketing calendar for 2018 & 2019 campaigns; Black Friday, holiday, and influencer promotions. • Collaborated with the brand designer on website optimization efforts that resulted in Q3 to Q4 conversion rate boost; 1.77% to 2.79%. • Developed campaign specific product bundles that increased on-site average order value by 30% in Q4. • Utilized A/B optimization and influencer collaborations to increase email list by over 50% in 2018.
Influencer Program & Digital Campaign Manager
4x400, LLC2019 – 2019
• Influencer Program Manager for B2C brands; Slick Products & FC Goods. Tasks included, but not limited to, vet and secure micro/macro influencers, negotiate brand terms and conditions, and develop existing partnerships. • Developed an influencer marketing strategy to maximize returns across organic and paid platforms; Facebook (FB), Instagram, and email. • Influencer marketing collaborations to date have generated over $53,000 in organic revenue for Slick Products. • Integrated E-Commerce Platform (Shopify) with affiliate program software to track influencer traffic and sales performance utilizing unique UTM tags. • E-Commerce Campaign Manager across organic and paid platforms. Tasks included, but not limited to, marketing brief development, campaign task delegation, and project timeline management. • Created project management templates implemented by 4x400 for holiday, brand partnership, and product launch.
Pre-Litigation Claim Manager
Kia Motors America2017 – 2018
• Work with consumers, attorneys, Better Business Bureau (BBB), Attorneys General, and others in the negotiation of goodwill and facilitation of legal settlements in the Western Region.
Escalated Case Coordinator
Kia Motors America2016 – 2016
• Coordinated repair of vehicles to maximize consumer satisfaction utilizing KMA's Field Technical Specialists, District Parts and Service Managers, Product Quality department, and Mobis Part Supplier. • Selected to serve as the primary point of contact in the Contact Center Manager's absence.
Consumer Affairs Analyst
Kia Motors America2016 – 2016
• Supported KMA’s Consumer Affairs department with daily data management, administration, and analytical support of escalated customer cases. • Via data analysis procedures saved Kia Motors America’s Consumer Affairs department $2,500.
Production Manager
Resist Surf2015 – 2015
• Assisted in developing a safer and more efficient manufacturing environment to improve production and increase profit margins.
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