Tony DaSilva

Owner

2024 – Present

My mission is to empower creators, brands, and businesses, providing expert YouTube channel development and social media consulting services. I aim to help clients grow their digital presence through innovative strategies, engaging content, and data-driven insights. With a focus on authenticity and audience connection, I strive to transform online platforms into powerful tools for meaningful growth, creative expression, and lasting success.

Content Creator

2019 – Present

Talent, Editor, Writer, Video Producer, for The Outsider MTB Youtube Channel The Outsider MTB channel ranks among the top 10 mountain biking YouTube channels in the U.S. and is in the top five on the west coast, boasting over 27,000 engaged subscribers. As a one-person team, I manage all aspects of the channel, from scripting and storyboarding to the final edits of each video. I ensure brand and voice consistency, creating a professional yet personable presence that resonates with my loyal audience. I also collaborate with local communities, businesses, and brands across the country, strengthening connections within the mountain biking community.

Etnies Global Social Marketing Manager

2013 – 2020

Global Marketing Manager - Emerica Footwear

2013 – 2019

Emerica Footwear & Apparel Marketing Manager I strategized and managed Emerica & Etnies digital marketing and social media, driving significant organic growth across platforms over three years. Facebook grew from 540K to 825K+, Instagram from 45K to 600K+, Twitter from 35K to 155K+, and YouTube from 80K to 150K+ subscribers with 25M views. I created Go To Market plans, led seasonal campaigns, and managed marketing budgets. My role also involved coordinating product samples for catalog shoots, overseeing PR with leading media outlets, and collaborating with other brands. Additionally, I developed marketing concepts and copy to align with Emerica’s brand strategy, consistently ranking in the top 20 globally for social engagement.

Owner

2013 – 2014

Social and Online Media Consulting, SEO Integrated Web Copywriting I created SEO-rich copy for hundreds of pages for two large e-commerce websites in the automotive industry, optimizing search rankings through Google indexing. I consulted on social media strategies and future marketing plans, and designed and implemented WordPress sites and social media channels for clients. Additionally, I trained clients to manage their new platforms independently after setup

Social Media Online Marketing and Events Manager

2010 – 2013

I managed the editorial calendar and wrote for three consumer-facing blogs, driving consistent traffic growth for a five-store franchise and two e-commerce sites. I oversaw all social media accounts, achieving organic growth and increased customer engagement without paid ads. Additionally, I designed and implemented the blogs for Trailblazer, Denali, and Enclave. I also organized successful events across seven store locations, managing budgets and strengthening local brand loyalty. Through daily brand-centric posts and collaborations with guest bloggers, I extended the reach and brought fresh, engaging content to our audience.

Online Marketing and Product Management at MTV Games

2009 – 2010

I served as a liaison between the department and MTV Networks, managing highly confidential marketing assets for the Rock Band video game franchise. Leveraging my deep gaming knowledge, I supported the launches of Green Day: Rock Band and Rock Band 3. Additionally, I contributed to ad-hoc projects like event planning, social networking initiatives, and demonstrations. I also conducted research for sales promotions, on-air integrations, and social media presentations.

Journalist and Writer

2007 – 2010

I have contributed as a features writer and reviewer for several notable gaming platforms, including MTV News, Bitmob, Planet Xbox, and Gamezebo. My published works span across both digital and print formats, showcasing versatility in writing for different audiences and genres. In addition to entertainment writing, my work extends to academic publishing, including contributions to textbooks. This diverse portfolio reflects my ability to engage with a variety of readers while maintaining high standards of quality and relevance in the gaming and educational sectors.

Professional Skateboarder

1998 – 2003

I have traveled extensively to represent numerous sponsors, ensuring each brand was portrayed in a positive and engaging light. Through consistent efforts, I built a dedicated fan base and significantly enhanced brand awareness by leveraging monthly magazine features and video press. I was also responsible for self-marketing, cultivating a distinctive image within a unique market and culture. My work involved aligning brand values with audience interests while maintaining authenticity, helping to strengthen the brand’s presence in a competitive landscape. Through proactive efforts in media representation and self-promotion, I successfully connected with diverse audiences and contributed to brand growth.

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