Tony Brown

Head of brand design

2021 – 2023

* Developed and launched the brand identity for Futureproof, the first-ever finance festival in Huntington Beach, CA, which was recognized as the SXSW of finance. * Led a design team and collaborated with external agencies and freelancers to deliver exceptional results. * Created 200+ personalized speaker illustrations for various platforms and developed social media strategies and templates. * Directed and designed 10+ simultaneous projects, including app development, social media campaigns, mailers, and environmental designs. * Streamlined the Creative Department through SOPs for artwork requests and sendouts and improved team productivity with communication apps and presentation decks. * Partnered with external organizations to produce production materials, film, and videography, while creating high-quality art assets across multiple categories.

Creative Director

2019 – 2022

* Successfully launched multiple brands within the competitive CPG industry, securing major placements in top department stores nationwide, promoting a healthier lifestyle for consumers. * Oversaw the creative brand vision and prioritized internal creative team as design * lead for two junior designers and a social media manager, along with outsourced resources. * Drove and elevated the brand aesthetic across all marketing materials and campaigns, ensuring consistency across all consumer touchpoints. * Crafted captivating identities for packaging, front-end web, social media, environmental design, and marketing collateral across a variety of platforms. * Created comprehensive brand guidelines, presentation decks, and sales materials for two companies * Executed comprehensive 360 designs and storyboarding for editorial and website redesigns for a distinguished clientele under visionary designer Chad Farmer's experience. * Conducted trend research to determine the best way to visually represent a concept for presentation decks and design elements. * Developed the overall style and look of various projects, including publications, advertising campaigns, and front-end websites. * Approved designs, artwork, photography, and graphics created by other team members and coordinated with other artistic and creative departments. * Consulted with clients to develop an artistic approach and style and presented designs for approval.

Senior Graphic Design

2017 – 2018

• Senior Graphic Designer responsible for creating collateral that ensures maximum quality, consistency and accuracy and is on-brand in order to elevate consumer experience utilizing style guides and creative briefs. • Met deadlines to ensure projects where executed in a timely manner. • Communicated with Sales, Marketing Director, and project stakeholders to streamline processes. • Fostered strong, healthy, supportive, collaborative relationships w/ each team member.

Senior Designer

2016 – 2017

• Direct Reports: Assisted in management of 3 Junior Artist • Senior Graphic Design leader, personifying passion, integrity, teamwork, and motivation. • Responsible for bringing the vision of the West Coast Novelty Group to life through innovative, trend- right, and brand-right graphic design. • Development of assets, on-product graphics/tees, and textile prints) that are new, cutting-edge and current. • Lead all design efforts while collaborating with other Product Designers, Graphic Designers, and Product managers. • Worked using brand guidelines for clients including Corona, Support the Cure, NBA, MLB, NFL, The Grinch, Great American Eclipse, Loteria, NFL Player Association, Lucky Clover, and Coca Cola.

Art Director

2015 – 2016

• Direct Reports: 1 production artist & managed 3 custom print specialists • Graphic Design execution contributing to Social Imprints design language. • Reproduction of art assets to ensure a professional final product. • Conceptualizes, purposes, and produces marketing materials as a valuable tool to gain new business, increasing our visibility, and making it easier for our sales team to call on prospective clients. • Serves on the team’s daily production task force that identifies redundancies, maps out the days planninand saves the company thousands of dollars in unwarranted eras. • Custom E-commerce Webstore creation for clients including Airbnb, Zenefits, Clearslide, Dropbox, Aol, Couchsurfing, and Lyft. • Webstore management. • HTML and CSS. • Works directly with the CEO and creative on brand aesthetics and daily operations. • Ecommerce photography, re-touching and editing. • Winning submission of the 2015 Mercedes-Benz and Fast Company Drive Your Business Forward Contest. • Managed and developed tradeshow assets and print materials.

Visual Artist

2013 – 2014

• Created original artwork along with accompanying product packaging for WAT-AAH!'s Taking Back the Streets, in support of the Partnership for Healthier America's Drink Up initiative. • Lead the First Lady Michelle Obama on her guided tour at the New Museum New York • Created original artwork a traveling group museum exhibition. • Developed limited edition packaging design, in support of the Partnership for a Healthier America’s Drink Up initiative campaign. • Designed digital artwork for print collateral including branding, packaging design, and large format print. • Select artist to execute on-site workshops with students. • Exhibited original artwork at Wallplay Gallery along with Gallery 151 in the Chelsea art district. • Fellow artist in the collective included Kenny Scharf, Shepard Fairey, Swoon, and Maya Hayuk.

Freelance Graphic Designer

2013 – 2013

• Collaborated with design team and the Creative Director on development and execution of typographic design for print materials to achieve overall product strategy and merchandise objectives. • Produced presentation decks utilizing Adobe Suites for “Black Friday” campaign.

Graphic Designer

2011 – 2013

• Created phraseology, conceive color, design layout for apparel. • Verbiage for Adidas Originals men’s best-selling mall t-shirt program • Created Original hand-lettering and typography. • Worked with the Creative Director to develop graphic illustrations to promote overall brand strategy, merchandizing objectives and the Adidas Originals aesthetic.

Graphic Designer

2013 – 2013

• Created illustrations for young mens’s apparel program • Used hand-sketching, typography, ideation, color-theory, varied print techniques, and layout for visual presentations and apparel art assets

Graphic Designer

2013 – 2013

• Designed high caliber advertising and printed materials for international magazine Frank151 and Scion layout. • Used proficiency in Adobe CS, Photoshop, Illustrator, InDesign, MS Office and more for publication of articles. • Created hand-lettering and typography.

Senior Graphic Designer

2011 – 2012

• Created CAD illustration, technical guides used for overseas production. • Completed and updated line sheets, design cards, costing documents pertaining to the design process. • Designed menswear including outerwear, denim, knits, woven, non-wovens and graphic tees for major department store distribution. • Developed packaging, labeling systems, and in-store displays • Created Tradeshow art assets for both displays and signage • Communicated with production facilities to insure correct color, fit, and function

Freelance Graphic Designer

2011 – 2011

• Created graphic design concepts for performance and active wear program. • Developed brand strategy and visual art for "Livestrong" campaign. • Presented ideas and marketing solutions to Creative Director and sales team.

Freelance Graphic Designer

2011 – 2011

• Created presentations, presented designs, and incorporated results for Men’s performance and active wear training program. • Designed Osiris Skate S/S Menswear 2012 collection, accountable for all phases of design from concept. • Researched, developed, and specified fabrics and trims to achieve desired look and feel. • Prepared for sample with tech packs: CAD, colorization, specifications, garment construction and details, print and pattern, fabric quality, and technical flats.

Freelance Graphic Designer

2010 – 2010

• Generated original graphics and expressions for athletic and casual wear. • Produced trend and travel reports for members of the design team and presented ideas to marketing department. • Used graphic design skills, such as drawing/sketching, typography, ideation, color-theory, texture, spacing, scale, and visual presentation development. • Created original illustrations for men’s, women’s, and youth department store apparel • Developed art assets for Champion Apparel license. • Checked lab Dips to ensure garment/print color correctness for Image Lab.

Senior Graphic Designer

2007 – 2009

• Designed graphics for the international licensed LeJean & Girbaud apparel. • Monitored emerging graphic screen trends. • Communicated and managed color resources, lab dips, yarn dyes, and specialty color naming. • Created materials for the developmental process including: original artworks, color indication, and artwork sizes. • Used graphic design skills, such as drawing/sketching, typography, ideation, color-theory, texture, spacing, scale, and visual presentation development. • Extensive international travel to production facilities to ensure timely delivery or garments, fit samples, and salesman samples. • Developed Tradeshow displays, art assets, and advertisements • Worked with external consulting agencies on editorial print, billboards, and corporate events. • Artwork featured in Trace, Vibe, LUSSW, and Antenna magazine.

Graphic Designer

2006 – 2006

• Collaborated with Creative Director on development and execution of graphic illustrations to achieve overall product strategy and merchandise objectives. • Collaborated with a team of designers as a collective group. • Created original multi-media illustrations for seasonal print graphics. • Helped create newly erected menswear line “Cut & Sew” assets, silhouettes, and textiles. • Performed and presented marketing and trend information to ensure consistency within the Ecko brand.

BFA

1999 – 2003

BFA

1998 – 1999