toni lande
Photographer · Self
IRVINE, CA
In My Own Words
Photographer & digital creative with a Bachelors of Fine Arts degree in photography with 6 years experience. I mainly specialize in shooting sports & commercial still life. Besides shooting, my other speciality is image manipulation & catalogue production. Other areas of interest: 3D image compositing, content creation, video editing.
I bring to the marketing and branding table a unique perspective due to my diverse range of hobbies and interests. Hobbies include: bodybuilding, sneakers, nutrition, & traveling!!
E X P E R I E N C E: Photography: commercial, advertising, sports Retouching: lighting + shading, Color correction, product + skin retouching, batch processing, removing unwanted artifacts Catalogue Production: building layouts, reviewing & revising proofs, prepare files for print Digital Asset Management: file ingestion methods, input naming, assisting metadata for archival/search-ability, creating libraries Photo Shoot & Video Production Creative Development: creating a concept from start to finish
Work Experience
Photographer
Self2007 – Present
Specializing in sports photojournalism & commercial Skills: • High end digital retouching • Building image composites for tabletop product photography • Assisting: lighting set ups, file ingestion, preparing sets, keeping the studio tidy, breaking down sets, organizing studio gear & other general studio related errands. • Studio lighting • Color correcting • Batch processing • Creating custom printer profiles. • Archiving images in Lightroom: keywording, creating libraries, etc. Maintaining digital asset management. • Gathering info for captions. Conducting in depth interviews, getting factual information.
Production Artist/Retoucher
Incipio Group2017 – 2018
• Retouched high volume of images for eCommerce & marketing departments while maintaining extreme attention to detail • Enhanced 3D renderings in Keyshot, removed imperfections, composite elements, & color correcting to match approved product samples • First choice among project managers to retouch licensed brand imagery due to having expertise in each brand's aesthetic • Increased quality & consistency among all licensed brand images • Prepared & followed a pre established naming convention for file management & ingestion
Studio Photographer/Catalogue Production Assistant
Taylor Creative2014 – 2015
• Successfully photographed 2 large product catalogues for Fox Racing that required intense attention to detail on the brand's identity • Worked with design team in designing sales catalogues with a focus on storytelling to reintroduce Fox's MX gear & create powerful imagery • Retouched high volume of images maintaining a high level of technical quality of apparel & ensuring images are color corrected to match approved samples • Ensure studio is tidy & equipment is working properly
Deputy Photo Editor
Coleman Rayner2013 – 2014
• Organized 10,000+ images by inputting naming conventions, image rights, & updating metadata for archival & search-ability • Professionally retouched & edited large quantities of images for print & online publication • Assisted lead photo editor in photographer management, client acquisitions, & world wide syndication to TV, newspaper, web, & magazines • Developed a new method to the digital asset life cycle from creation, syndication, & archiving which resulted in the agency having a more efficient syndication process
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