Tom Winter

Director, Global Partnerships

Boulder | United States

Skills

No information

Interests

Travel

Photography

Art & design

Event production

Industries

Creative Agencies

Lifestyle

Snow

Surf

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Tom

Experienced Manager with proven track record of success in the action sports industry.

Skilled in Event Management, Brand Management, Athlete Managment, Product Marketing, Marketing and Brand Relations. Diverse group of clients includes brands and projects around the globe, with projects in the USA, Europe and South America.

Trajectory

Jun 2019 — Now

Director, Global Partnerships · Freeride Sudamerica

• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Andes for Freeride Sudamerica, a premier freeride and action sports marketing, event production and brand management company in South America. • Assists with all English-language copywriting for marketing materials from press releases to promotional materials. • Oversees the development of Freeride World Tour Qualifying (FWQ) events hosted by Freeride Sudamerica in the Andes region. • Assists with the development and production of new event concepts or bespoke brand "experiences" for both regional and international brands. • Initial point-of-contact for international sanctioning bodies wishing to have events produced by Freeride Sudamerica sanctioned by their organization. • Oversees all international media hosting.

Mar 2001 — Jun 2019

Americas Manager · Freeride World Tour

• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Americas region for the Freeride World Tour (FWT), an elite big-mountain ski and snowboard tour based out of Verbier, Switzerland with five events at iconic mountain destinations around the globe including Japan, Canada and Europe. • Assists with copywriting for marketing materials from press releases to promotional materials. • Oversees the development of Freeride World Tour Qualifying (FWQ) events across the Americas with a focus on the Andes region

Apr 2009 — Mar 2014

Communications Manager · Liberty Skis

• Oversaw all media relations, brand promotion and marketing for Liberty Skis. • Copywriting for print marketing materials from advertisements to catalogs. • Graphic design for brand including 2009 and 2010 national advertising campaigns, promotional materials and more. • Developed and executed media relations strategy that resulted in more than $500,000 worth of organic, authentic non-paid media coverage during tenure. • Directed and executed all social media content and marketing initiatives. • Directed team athletes, brand ambassadors, print and digital advertising, brand partnerships and on-snow promotions.

Jan 2001 — Jan 2008

Senior Editor, Managing Editor, Editor-at-Large · Freeskier magazine

• A variety of senior positions held at the brand. • Oversaw the total redesign of the magazine as Managing Editor. • Assisted with extensive redesign and re-launch of freeskier.com • Extensive creation of content for both the print and web components of the brand. • Budget and staff management. • Developed relationships across the industry to maximize brand revenues. • Edited both freelance and staff contributions. • Oversaw production schedules and coordinated printing of title. • Developed and managed Freeskier’s big-mountain ski test. • Developed, managed and edited concept issues including Photo Annual and Resort Guide.