Tom Winter
Director, Global Partnerships · Freeride Sudamerica
Boulder, CO
In My Own Words
Experienced Manager with proven track record of success in the action sports industry. Skilled in Event Management, Brand Management, Athlete Managment, Product Marketing, Marketing and Brand Relations. Diverse group of clients includes brands and projects around the globe, with projects in the USA, Europe and South America.
Work Experience
Director, Global Partnerships
Freeride Sudamerica2019 – Present
• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Andes for Freeride Sudamerica, a premier freeride and action sports marketing, event production and brand management company in South America. • Assists with all English-language copywriting for marketing materials from press releases to promotional materials. • Oversees the development of Freeride World Tour Qualifying (FWQ) events hosted by Freeride Sudamerica in the Andes region. • Assists with the development and production of new event concepts or bespoke brand "experiences" for both regional and international brands. • Initial point-of-contact for international sanctioning bodies wishing to have events produced by Freeride Sudamerica sanctioned by their organization. • Oversees all international media hosting.
Americas Manager
Freeride World Tour2001 – 2019
• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Americas region for the Freeride World Tour (FWT), an elite big-mountain ski and snowboard tour based out of Verbier, Switzerland with five events at iconic mountain destinations around the globe including Japan, Canada and Europe. • Assists with copywriting for marketing materials from press releases to promotional materials. • Oversees the development of Freeride World Tour Qualifying (FWQ) events across the Americas with a focus on the Andes region
Communications Manager
Liberty Skis2009 – 2014
• Oversaw all media relations, brand promotion and marketing for Liberty Skis. • Copywriting for print marketing materials from advertisements to catalogs. • Graphic design for brand including 2009 and 2010 national advertising campaigns, promotional materials and more. • Developed and executed media relations strategy that resulted in more than $500,000 worth of organic, authentic non-paid media coverage during tenure. • Directed and executed all social media content and marketing initiatives. • Directed team athletes, brand ambassadors, print and digital advertising, brand partnerships and on-snow promotions.
Senior Editor, Managing Editor, Editor-at-Large
Freeskier magazine2001 – 2008
• A variety of senior positions held at the brand. • Oversaw the total redesign of the magazine as Managing Editor. • Assisted with extensive redesign and re-launch of freeskier.com • Extensive creation of content for both the print and web components of the brand. • Budget and staff management. • Developed relationships across the industry to maximize brand revenues. • Edited both freelance and staff contributions. • Oversaw production schedules and coordinated printing of title. • Developed and managed Freeskier’s big-mountain ski test. • Developed, managed and edited concept issues including Photo Annual and Resort Guide.
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