Tom Sampson
Marketing Specialist · SRAM, LLC
Plymouth, NH
In My Own Words
As a marketing and product management professional with over a decade of experience in sports and cycling industries, I specialize in developing innovative products, creating impactful brand strategies, and driving business growth. My expertise lies in leading cross-functional teams, launching market-leading products, and cultivating partnerships that enhance brand visibility and customer loyalty.
Passionate about connecting communities with premium solutions, I bring a unique perspective as both a former professional athlete and a strategic business leader. Whether it’s spearheading go-to-market strategies, building ambassador programs, or analyzing market trends, I thrive on solving complex challenges and delivering measurable results.
I’m excited to collaborate with organizations that value innovation, teamwork, and community engagement to achieve ambitious goals.
Work Experience
Marketing/Product Manager
Velocio2021 – 2024
Facilitated new product line development. Built and managed Ambassador team. Developed market entry strategy. Social media and email marketing. Press Relations.
Athlete | Ambassador
Yeti Cycles2012 – 2021
World Cup level cross country and enduro mountain bike athlete. Represent and market sponsors products while traveling and racing around the globe. Use position as an athlete to influence sales. Self run and managed program. Past Sponsors: Current Sponsors:
FIS Alpine Ski Race Coach
Proctor Academy2020 – 2021
U19 FIS female alpine ski coach. Oversee daily training. Manage Equipment. Plan and organize race travel and logistics.
FIS Alpine Ski Race Coach
Stratton Mountain School2019 – 2020
Manage day to day training. Race and travel schedules. Equipment management. Athlete management.
Alpine Ski Race Coach
Palisades Tahoe2016 – 2018
Full time coach of U12 alpine team at Palisades Ski Team. Manage day to day training, development, and race schedule.
FIS Alpine Ski Race Coach
Plymouth State University2012 – 2015
Ski Coach for EISA NCAA Div 1 ski team at Plymouth State University
Technical Sales Manager
Rhino Bike Works2006 – 2015
Manage front of store. Sales and customer service. Stocking, ordering, and scheduling
Education
University of Massachusetts Amherst
2008 – 2009