Tom Farmer

Ensured top-tier quality control across all client-facing materials for major global Silicon Valley tech companies; reviewing and refining content for accuracy, consistency, and clarity. Managed the editorial quality of diverse projects, including presentations, marketing communications, store planning documentation, retail setup guides, eBooks, case studies, social media kits, and more. Directed, trained, and mentored freelance proofreaders to support a high volume of presentations for an annual worldwide developer conference.

Wrote, proofread, and copy-edited robust web page product descriptions for Infantino, Target, Walmart, and Amazon, plus sales presentations and packaging for US, International, and European Union teams. Planned, managed, and monitored the PowerReviews Test & Tell review seeding program and Bazaarvoice user-generated content syndication with external vendors. Audited the 425 Infantino product detail pages on Target, Walmart, and Amazon, suggested revisions, and provided enhanced content addressing unique selling points and competitive differences.

Wrote effective, interesting, engaging, and informative marketing content for this revolutionary cybersecurity startup for all audiences and communication platforms. Delivered independent market research presentations and written reports to C-level executives. Wrote, proofread and copy-edited web pages, social media posts, press releases, articles, blog posts, technical manuals, white papers, datasheets, business plans, presentations, investor updates, executive profiles, government bid applications, videos, book manuscripts, and awards submissions.

Guided marketing content and editorial voice across all digital and print communication channels. Led editorial pitch meetings with internal and agency partners and executed the editorial calendar. Wrote creative, concise copy that inspired and informed customers, deepened their relationship with the brand, increased engagement, and drove store traffic. Wrote blog posts and weekly emails, developed seasonal themes, and wrote and edited store signage and collateral.

Web Copywriter – 2016-2018 Wrote and edited authentic, original, online editorial articles and technical product descriptions that improved SEO and engaged customers with aspirational, yet relatable content. Concepted and wrote product information and how-to demonstration video scripts, directed on-site video and voice-over production, and copy-edited scripts for all content team members. Analyzed web content opportunities, made recommendations, and developed workflows and tools for tracking and reporting team progress. Copy-edited all website landing pages and articles. Product Information Manager – 2015-2016 Built and led 7-person team that published over 100,000 product description pages on westmarine.com. Researched, analyzed, and reported publishing metrics to stakeholders on a weekly and ad hoc basis. Content Editor – 2014-2015 Managed omni-channel product information for the Apparel, Footwear, and Accessories categories. Senior Marketing Communications Copy Manager – 2006-2014 Supervised internal and contract copywriters, plus print and online content editing for the largest specialty retailer of boating supplies and related lifestyle merchandise in the US.