Todd Engstrum

-Promoted to Sales Operations & Marketing Manager -Over see all marketing & promo events involving Reeds brands -Manage all Social Media platforms (Instagram, Facebook, Twitter)

-Oversee sales & distribution for the Southern California market. -Develop an annual business plan for the Southern California market to increase sales from prior YTD. -Manage a team of 10 sales reps in the Southern California market. -Conduct sales presentations for chain grocery as well as independent accounts at a headquarter level. -Manage multi- distributors in the Southern California market.

-Re-organized sales division, re-established team goals, and ensured excellent customer service. Increased 2006 sales by 7.9% from prior year on total volume on all CSBG products 7Up, Snapple, Monster Energy and Fiji Water). -Created annual business plans; projected volume; managed labor and operating budgets. -Gathered and analyzed Nielsen and IRI data using Excel, Microsoft Word and Power Point Programs to identify market trends. -Monitored retail execution and address sales/service opportunities with Account Managers.