Todd Bischoff
Product and Marketing Director · The Hive Co.
Frederick, CO
In My Own Words
Accomplished Product and Marketing professional with over 15 years of experience executing successful development and marketing strategies. Proven team leader with ability to deliver on-time and on-budget projects. Excellent communicator with well over a decade traveling and managing international project teams, ensuring positive working relationships, and delivering award-winning products.
Work Experience
Product and Marketing Director
The Hive Co.2011 – 2016
• Researched and analyzed current market trends, direct competition, and key consumers and delivered award-winning products that exceeded consumer and market needs. • Provided in-depth market research and analysis to senior management team, and collaborated with engineering teams to create innovative, profitable products in line with company goals. • Executed successful worldwide marketing campaigns across all media platforms and increased overall market exposure, including: print and web advertisements, video and photo social media, and utilization of brand ambassadors to extend the reach of social media. • Elevated brand awareness organizing and executing yearly product launches for key media outlets. • Implemented consistent product brand standards across multiple product lines. • Increased brand visibility with cohesive brand presence at trade show, industry, and festival events. • Maintained & built strong relationships with distributors, key media, and industry influencers
Product Manager - Components
Trek Bicycle Corporation2006 – 2011
• Researched and provided current market trend data on road, triathlon, MTB, and urban bicycle components to core team members. • Developed all cockpit components based on best-in-class criteria for all Trek Bicycles, including: road race, triathlon, time trial, urban, MTB, and special need projects for our professional race teams. • Evaluated and maintained lifecycle of products in current product line based on profitability and market demand. • Established proper product pricing in market based on technology, novelty, and competition. • Decreased costs at vendors through some outsourcing to Taiwan and China, manufacturing process innovation, and found new vendors when needed to increase production or find new manufacturing capabilities. • Invested considerable time in China getting new vendor processes stable to ensure continuous high-quality products.
Project Manager
SRAM Corporation2005 – 2006
• Scheduled graphics and development projects, analyzed potential risk factors and critical milestones, managed changes in project scope, and delivered projects on time. • Managed international development teams, scheduled weekly meetings, and liaised relationships between all project stakeholders. • Coordinated budgeting for projects and products with all key stakeholders to deliver projects within monetary constraints. • Regularly visited China and Taiwan development facilities to review manufacturing processes and ensure on-time delivery of products.
Marketing Manager
Truvativ International, LTD.2004 – 2005
• Developed worldwide marketing initiatives and advertisements for distribution to multiple media platforms. • Oversaw and executed all styles of packaging design to brand standards such as bottles, labels, master cartons, vacuum cards, point-of-purchase displays, and single product packaging. • Created compelling graphics and logos that added to the overall appeal of a product to key customers. • Troubleshot graphics application to all types of products including anodized aluminum, carbon fiber, glass, plastic, fiber reinforced plastic, rubber, and steel. • Delivered finished printed goods from facilities in Taiwan, China, the United States, and Germany.
Brand and Product Manager
Burley Design Cooperative2001 – 2004
• Specified components and updated road and commuter bike designs to provide excellent value in a hand-built American steel bicycle. • Moved aluminum tandem manufacturing from third party to in-house to save cost and increase design flexibility. • Analyzed market trends and presented information to business owners. • Created catalog and advertisement tailored to key markets and demographics for our products.
Sales Territory Manager
Burley Design Cooperative1999 – 2001
• Traveled worldwide to build and maintain relationships with distributors and major sales accounts. • Increased yearly territory sales and market penetration in key product categories. • Prepared and presented monthly, quarterly, and yearly sales forecasts to senior management. • Actively identified new customers and market opportunities and relayed potential product ideas to development teams.
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