Todd Bischoff

• Researched and analyzed current market trends, direct competition, and key consumers and delivered award-winning products that exceeded consumer and market needs. • Provided in-depth market research and analysis to senior management team, and collaborated with engineering teams to create innovative, profitable products in line with company goals. • Executed successful worldwide marketing campaigns across all media platforms and increased overall market exposure, including: print and web advertisements, video and photo social media, and utilization of brand ambassadors to extend the reach of social media. • Elevated brand awareness organizing and executing yearly product launches for key media outlets. • Implemented consistent product brand standards across multiple product lines. • Increased brand visibility with cohesive brand presence at trade show, industry, and festival events. • Maintained & built strong relationships with distributors, key media, and industry influencers

• Researched and provided current market trend data on road, triathlon, MTB, and urban bicycle components to core team members. • Developed all cockpit components based on best-in-class criteria for all Trek Bicycles, including: road race, triathlon, time trial, urban, MTB, and special need projects for our professional race teams. • Evaluated and maintained lifecycle of products in current product line based on profitability and market demand. • Established proper product pricing in market based on technology, novelty, and competition. • Decreased costs at vendors through some outsourcing to Taiwan and China, manufacturing process innovation, and found new vendors when needed to increase production or find new manufacturing capabilities. • Invested considerable time in China getting new vendor processes stable to ensure continuous high-quality products.

• Scheduled graphics and development projects, analyzed potential risk factors and critical milestones, managed changes in project scope, and delivered projects on time. • Managed international development teams, scheduled weekly meetings, and liaised relationships between all project stakeholders. • Coordinated budgeting for projects and products with all key stakeholders to deliver projects within monetary constraints. • Regularly visited China and Taiwan development facilities to review manufacturing processes and ensure on-time delivery of products.

• Developed worldwide marketing initiatives and advertisements for distribution to multiple media platforms. • Oversaw and executed all styles of packaging design to brand standards such as bottles, labels, master cartons, vacuum cards, point-of-purchase displays, and single product packaging. • Created compelling graphics and logos that added to the overall appeal of a product to key customers. • Troubleshot graphics application to all types of products including anodized aluminum, carbon fiber, glass, plastic, fiber reinforced plastic, rubber, and steel. • Delivered finished printed goods from facilities in Taiwan, China, the United States, and Germany.

• Specified components and updated road and commuter bike designs to provide excellent value in a hand-built American steel bicycle. • Moved aluminum tandem manufacturing from third party to in-house to save cost and increase design flexibility. • Analyzed market trends and presented information to business owners. • Created catalog and advertisement tailored to key markets and demographics for our products.

• Traveled worldwide to build and maintain relationships with distributors and major sales accounts. • Increased yearly territory sales and market penetration in key product categories. • Prepared and presented monthly, quarterly, and yearly sales forecasts to senior management. • Actively identified new customers and market opportunities and relayed potential product ideas to development teams.