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Todd Ballard

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Chief Marketing Officer
Carlsbad | United States

Skills

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Interests

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Industries

Bike
Golf
Creative Agencies
Lifestyle
Moto & Powersports
Music
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In my own words

Todd

A senior-level leader at the forefront of brand activation for active lifestyles that brings unparalleled experience in targeting the often-elusive 18-35 year-old demographic.

Over the past 17 years, I have orchestrated and led marketing and branding campaigns for corporate and endemic brands through successful integration of purpose-driven initiatives that engage consumers in an authentic and credible voice.

Strong network of resources and relationships with the premier brands, athletes, teams, media and events within Action Sports, Motorsports and Active Sports.

Specialties: brand strategy development, management and execution as it relates to the young adult (18-35) audience through the expression of innovative marketing communications

Trajectory

May 2017 — Now
Chief Marketing Officer · GoPro
Oversee all global marketing functions and initiatives
Nov 2015 — Now
Vice President, Global Sports and Entertainment Marketing · GoPro
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Dec 2014 — Dec 2015
Senior Director, Lifestyle Marketing · GoPro
Responsible for Global initiatives within Sports, Music, Events and Prosumer segments
May 2011 — Jan 2013
Director of Global Sports Marketing · GoPro
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Mar 2003 — May 2011
President / Founder · NXTagency
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Jan 2000 — Dec 2003
Consultant/ Brand Director · X Concepts
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Jan 2000 — Dec 2001
VP of Sales & Marketing · YRide.com
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Jan 1998 — Jan 2000
Director of Marketing · Osiris Shoes
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Activity

Connections

Mike Wilson profile background
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Mike Wilson

Managing Director
Elite Sports Marketing LLC

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