Tobin Teichgraeber
VP Product (contract) · Alps & Meters
Portland, OR
In My Own Words
Seasoned Global VP of Brand and Product in Performance Apparel, Footwear and Accessories. Veteran of Entrepreneurial Start-Ups and Strategic Brand Extensions. Dynamic Team Leader, Coach, & Mentor.
Work Experience
VP Product (contract)
Alps & Meters2016 – Present
www.alpsandmeters.com Working closely as strategic thought-partner with the founder of this unique, performance alpine brand to execute a highly differentiated, category-leading, product vision.
Co Founder
OB/VS - Objective Virtues, Inc.2016 – Present
A new species of footwear. www.obvs.cc #thisisobvs
Senior Head of Product, Americas
PUMA2011 – 2011
Manage and direct a product creation team servicing the Americas, generating > $400 million in annual revenue. Contributed to consistent double-digit, year-on-year sales growth in the Americas region 2014-2017. Extensive work to develop regional sourcing to accelerate timelines & read/react re-order options. Create strategic, regional opportunities with Collabs, counter-seasonal product, and key-account SMU assortments. Build compelling additional deliveries to drive sales through Wholesale, Retail, Outlet and Online distribution. Partner with sales and marketing to address product opportunities within key accounts and strategic accounts. Supervise regional licensees and joint-venture product categories, e.g. Socks, Children’s apparel, Accessories. Create Footwear & Apparel to launch the innovative Puma ECOSPHERE performance outdoor collection Foster productive cross-category cooperation with the global managers/departments. Lead Puma’s relationship with Gore-Tex®, Polartec®, Primaloft®, Vibram® & other suppliers and brand partners Optimize merchandise flow planning and ensure the efficient management/control of national collections & SMUs Directly manage Puma’s sponsorship of the America’s Cup, TEAM ORACLE USA and all related product creation. Achieve financial objectives and gross margin set by the BoD while adhering to KPI’s for style count / efficiency. Supervise Design, Product Line Management, Product Development & Category Marketing.
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