T.J. Oslund

Freelance Designer

2006 – Present

Provides clients with creative design solutions for a range of product and marketing needs. Services include: • Graphic Design • Product Design • Art Direction • Illustration • Logo Design & Branding • Surface Design/Textiles • Apparel & Accessory Design. Clients Include: • Anon • Forum Snowboards • Gryphon Design Collective • Ipath • Macbeth • Reebok • Vans • Von Zipper

Senior Manager, Product Graphics

2015 – 2024

• Designed and delivered graphic solutions for a range of Converse products including Global Footwear, Apparel, and Accessory collections, as well as special projects within the Skateboarding, Basketball, Licensed, and Collaboration spaces. • Created and delivered presentations of seasonal design concepts to senior leadership and cross-functional teams. • Led a team of designers in the creation of seasonal product collections across Womens, Mens, and Kids inline footwear categories. • Managed and mentored junior designers, providing training and direction to nurture/develop skills and talents. • Conducted Annual performance reviews with direct reports including both mid-year, and end-of-year-milestones. • Conducted seasonal trend research both within the office and externally via market research trips to cities around the world. • Worked with director of trend services on consumer deep-dive presentations, and seasonal trend broadcasts. • Worked closely with Development, Product Marketing, and Merchandising departments from the beginning of the design process and throughout the development process to ensure product excellence and the creation of brand-right, consumer-relevant products.

Senior Graphic Designer

2009 – 2013

• Designed and delivered graphic solutions for a range of Reebok products including global apparel/footwear collections and special releases for categories including Running, Basketball, Training, and Lifestyle Graphic Tees • Created and delivered presentations of seasonal design concepts to management and cross-functional teams. • Worked closely with Development and Product Marketing departments from the beginning of the design process and throughout the development process to ensure product excellence and the creation of brand-right, consumer-relevant products. • Conducted seasonal trend research both within the office and externally via market research trips to cities around the world. • Traveled to factories throughout Asia to consult with vendors and brand liaisons, and provide feedback on work in process. • Managed and mentored designers and apprentices, providing training and art direction to nurture/develop skills and talents

Hardgoods Graphic Designer - Forum Brand

2008 – 2009

• Worked with Creative Director and Hardgoods Team to design and produce relevant graphics and illustrations across hardgoods categories from concept to finalization. • Created unique Identities and color/material stories for all boot and binding models. • Collaborated with product managers to complete designs employing various materials and application techniques. • Prepared thorough digital mechanical files for handoff to Factories in Austria and China.

Apparel/Graphic Designer

2006 – 2008

• Created and executed against seasonal lineplans toward the creation of unique and timely softgood collections to support Von Zipper’s eyewear business. • Designed and developed a variety of products including graphic-based imprintables as well as cut-and-sew apparel and accessory items for both men’s and women’s categories. • Worked independently to develop original graphics in addition to hiring and managing a group of freelance artists. • Applied awareness of market trends to the establishment of creative solutions in design and merchandising. • Finalized all designs, creating complete and thorough tech packages for both domestic and offshore manufacturers. • Worked directly with vendors to bring projects from design phase, to sampling, and ultimately to production.

Apparel/Graphic Designer

2004 – 2006

• Created original artwork and concepts for catalogs, postcard mailers, point of purchase materials, etc. • Designed a variety of clothing items including graphic t-shirts as well as cut-and-sew items for men’s and women’s categories. • Applied awareness of market trends to the establishment of creative design solutions in both apparel design and marketing projects. • Responsible for finalizing designs and creating detailed tech packages. • Worked with manufacturers to bring projects from design phase, to sampling, and ultimately to production.

Bachelor of Fine Arts

1998 – 2002