Tim VanGilder

Owner / designer

2015 – Present

Cassette Creative is a design collective with 20 years of experience in the cycling industry specializing in branding, print design, packaging, digital media, and creating a visual presence to marketing strategies.

art director / designer

2004 – 2015

all print design, web direction and design, photo direction and retouching, product color way, trade show booth planning and design, and all jpeg making.

designer

2001 – 2004

Bachelor of Design

1999 – 2001

Bachelor of Design

Tijeras Creek Gravel Feature

Showcase a route though Orange County and feature Bivo bottles- stainless, insulated bike bottles

TASCO RidgelineX "Back in Black"

We just went live with TASCO’s new “Back in Black” RidgelineX gloves. The photo goal was to go gritty, moody, and fast. The challenge: shooting motion in "the dark". I used all the straps, selfie sticks, small rig clamps, LED lights, and gaffer tape I had to keep this thing stable as I rolled down a gravel path. To keep it from collapsing from the weight of the camera, I used my little Sony ZV-1. There was also a 3rd light that was hand-held and had my remote trigger taped to it so I could get the shot and add more light. I'm always happy to see a concept come to life across ads, email, and homepage, especially when it starts as an idea in my head. Projects like this are a reminder that you don’t need a big crew or studio setup to create images for your brand, just solid planning, a good eye for the story, and a bunch of tape.

Grand Cayman Photo Shoot

Kali Protectives Knee Guard Launch

Photo assets for the launch of Kali's new knee and shin guards.

OCMTBA

Self photos are a thing with a lot of my clients - it keeps costs down and I can be as flexible as the project needs to be. Here's a few shots for Orange County Mountain Bike Association. And yes, that's one of my camera's dangling from a tree...

Limar Helmets

Photoshoot for Limar USA - the US devision of the Italian helmet brand. Photos used online and in print