Tim Sweeney
Formerly Salomon⛷️🏔️🏃🏼♂️, Callaway⛳️, Mullen Advertising, Skiing Mag. From USA with stops in France & Australia. Open to full-time & project work. Brand building, marcom strategy, creative content. Author.
Encinitas | United States
Skills
- Host
- Scripting
- Startup Development
- Editorial Calendars
- Customer Relationship Management (CRM)
Interests
• playing guitar and attending live music performances
• studied improv at impro melbourne in australia
• travel
• writing
In my own words
— TimInternationally accomplished Brand Marketing & Communications strategist and creative storyteller who excels at raising brand awareness, content development, amplifying product launches and building integrated campaigns across all consumer touch points.
Extensive knowledge of sports and outdoor industries. Track record of leading global teams and collaborating regionally to craft campaigns that connect locally. 15+ years experience in 3 countries managing international teams and agencies, collaborating across various business units, and working within a matrix organization.
Areas of Expertise: • Building long-range marketing and communications strategies and campaigns • Brand relaunches and campaign concepts • Leading Brand Tone of Voice • Directing Global PR Strategy and agency management (Creative, Production, PR) • Creative Concepts for long-form & social media content • Mentoring and collaborating with international teams • On-camera hosting, emceeing events and presenting • Sports marketing and event marketing
Trajectory
Jun 2024 — Now
Brand Marketing and Communications Director · Twin Thieves Media
In 2024, left my job at Salomon to launch my own media and brand consulting company, specializing in building strategic marketing communications plans, campaign concept development, and producing original content.
Apr 2016 — May 2024
Head of Global Brand Marketing Communications, Brand Narrative and PR · Salomon
Led brand storytelling and tone of voice across all consumer touch points (paid campaigns, social media, CRM, retail, PR) and business units (footwear, ski, apparel) during period of massive company growth (from $275 million revenue 2016 to $1 billion in 2024). Led global PR efforts, directing HQ team, global PR agency in London and external agencies in 10 countries. Grew earned media reach from 8 billion (2018) to 91 billion (2023).
KEY ACHIEVEMENTS:
🔹 Spearheaded sustainability-focused marketing and PR strategy, elevating the brand’s sustainability reputation with consumers, media and retail partners; invited to speak on the topic at industry events and on podcasts
🔹 Oversaw brand campaign messaging for 2022 global brand relaunch in partnership with creative agency (DDB Paris)
🔹 Conceptualized, scripted and hosted 10-part sustainability series on YouTube (500K-plus views)
🔹 Developed partnership marketing communications plans with Milano-Cortina 2026 Olympic Committee
🔹 Led strategic marketing and PR plans for retail openings, including Paris Champs-Elysees and Munich
🔹 Collaborated with creative partners to produce Salomon TV episodes, achieving millions of YouTube views and global film festival selections
🔹 Partnered with sports marketing to build and amplify global athlete activations and accomplishments
🔹 Established Salomon’s global PR department, increasing global earned media reach for 8 consecutive years by building HQ team and directing global and local marketing communications agencies
🔹 Secured media coverage in major outlets (Wall Street Journal, New York Times, Guardian)
🔹 Orchestrated global media visits, athlete press conferences, and brand expert interviews around product launches and in support of paid media advertising campaigns (Super Bowl 2024)
Mar 2014 — Apr 2024
Contributing Feature Writer (Freelance) · The CMO Team
Senior contributing writer for quarterly B-to-B magazine serving advertising industry professionals.
May 2015 — Mar 2016
Brand Marketing and Communications Consultant
Returned from Australia and consulted for various brands on marketing and communications strategy, content development, and campaign creation. Clients included Nixon watches, Callaway Golf, Kinetek Sports technology startup, X Blades Sports, The CMO Team and Ski Area Management.
Jul 2012 — Apr 2015
Marketing & Communications Manager - Australia/New Zealand · Callaway Golf
Recruited from global brand HQ in US to manage Callaway South Pacific’s consumer engagement, brand experience and media relations strategy for Australia and New Zealand.
Nov 2009 — Jul 2012
Senior Global Communications Specialist · Callaway Golf
Led PGA Tour-related news generation with endemic and mainstream media by building global communications plans and campaigns, pitching and responding to media inquiries, creating press materials and branded content, and working with high-profile brand ambassadors and partners.
Sep 2005 — Oct 2009
Senior Interactive Writer / Digital Marketing Producer · Callaway Golf
Responsible for producing all online messaging on behalf of the brand--including website content, email marketing (CRM) and product copy--as well as management of the digital editorial calendar. Directed content strategy for the company’s website redesign during launch of inaugural online store. Served as editor for Callaway Magazine.
Jan 2004 — Dec 2005
Copywriter · MullenLowe U.S.
Jan 2001 — Dec 2002
Skiing Magazine - Associate Editor · Time Inc.
Jan 1999 — Dec 2001
Sports Radio Anchor/Reporter/Host · Metro Networks
May 1998 — May 1999
Reporter · The Vail Trail / Daily Trail newspaper
• Winner of the Award for Best Serious Column Writing of 1998 from the Colorado Press Association
Activity
Education history
Eckerd College
Bachelor's
