Tim Soltysiak
Senior Director, Marketing & E-commerce · MagnaFlow
Encinitas, CA
In My Own Words
Experienced digital marketing professional with in-house brand/e-commerce experience as well as digital agency experience. Ability to plan, execute and manage teams to successfully launch integrated marketing campaigns that grow brands and reach KPIs.
Work Experience
Senior Director, Marketing & E-commerce
MagnaFlow2019 – 2023
Responsible for direct-to-consumer eCommerce sales, web content strategy and digital marketing initiatives for a global automotive performance parts manufacturer. Developing annual sales forecasts, P&L management and paid media budgeting. Defining overall eCommerce strategy, web GTM planning and hands-on digital implementation. • eCommerce P&L budget management and daily website eCommerce operations • Improving website path-to-purchase to influence digital KPI’s (site traffic, conversion rate, average order value and user web flows) • Defining and implementing web GTM plans to execute new product launches and increase product awareness (key selling points, merchandising, storytelling and consumer experience) • Daily management of paid advertising channels (Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Display / Remarketing Ads, and Direct Media Buys) • Leading digital roadmap for new web technology, vendor management, UX/UI enhancements, web campaigns, web content calendars and new product releases • Communicating and delivering weekly eCommerce sales report to senior executive leadership • Training and developing digital best practices for company processes and stakeholder education • Navigating omni-channel sales distribution, consistent brand messaging and cross-departmental collaboration (IT, Finance, Marketing, Sales, Manufacturing & Customer Service)
Director of Digital Marketing
Skinit2016 – 2019
Responsible for planning, executing and managing Skinit.com's annual web strategy and brand marketing campaigns across all channels and mediums. Elevating the brand experience to increase product awareness, go-to-market strategies, new licensed products & overall revenue. - Lead, manage and organize in-house creative, marketing, e-commerce, product and web teams. - Marketing P&L budget management, advertising spend allocation to maximize ROAS, third-party vendor negotiation & management. - Forecasting annual web projection plans and quarterly objectives in order to hit KPI goals. - Collaborating with licensor's to adhere to brand guidelines while defining Skinit's brand image. NFL, NBA, Disney, Marvel & more. - Hands on execution for brand strategy across SEO, PPC, Display Media, Video, Social Media, product positioning & web design. - Reinvigorating the brand, identifying new opportunities & increasing monthly revenue YoY.
Sr. Digital Marketing Manager
Cuker Agency2013 – 2015
Senior digital marketing manager for full-service digital agency. Responsible for clients' digital marketing initiatives across paid search, SEO, digital advertising, web content strategy, online brand identity, and mobile responsive design optimization. - Lead Search Marketing team for best practices and campaign management for client PPC, Display, Video, PLAs & Social Ads. - Planned and executed SEO strategies to increase client brand exposure across international and local SEO strategies. - Conceptualized digital strategy to define client marketing mix to reach and surpass their goals. - Relevant client brand experience: Rip Curl, OluKai, Giro, 2XU, Silver Oak & more.
Digital Marketing Manager
AtoZ Companies Inc.2011 – 2013
- Managed digital marketing campaigns for 30+ niche home furnishing & appliances ecommerce sites - Set marketing strategies & budgets across all channels of SEO, PPC, Social Media, Email and Affiliates - On-site content optimization to influence organic rankings, conversion rates, bounce rate, and user experience - Maintained Adwords, Adcenter & Data Feeds to improve Quality Score, Ad Copy, & CTRs - Project management of third party vendors, eCommerce product team, and web development team to ensure consistency - Analyzed website traffic in order to capitalize on any opportunities and identify site issues
Digital Marketing & eCommerce Consultant
Self-Employed2013 – 2013
Team Connection; Greensboro, NC – Ecommerce: Sports - Project management for site architecture rollover to new design and content management system - Web merchandising to improve shopping experience and product awareness - Paid search campaign analysis for structure, positive ROI, seasonality and targeting. BB&T, Outsourced SEO Projects; Winston-Salem, NC – Financial Bank - Competitive research to help devise SEO opportunities and identify key target markets - Mapping Site Architecture, 404 errors, XML sitemap and site crawl functionality Prodentite, Inc., Charlotte, NC – Healthcare SEO Agency - Ensure optimized content management for client blogs, website, images and social media - Analyzed data findings to create content ideas for city markets and localized searches
SEM Associate
Waypath Ventures2012 – 2012
- Developed & Maintained PPC Campaigns for Exede and Hughesnet satellite internet services - Created unique content and ad copy for SEO & PPC landing pages - Executed various search engine strategies to influence domain authority and organic results - Performed continuous query reports to adjust match types, negatives, and additional KWs
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