Tim Anderson

Executive Brand Consultant / Freelance Creative Strategist

Redondo Beach | United States

Skills

No information

Interests

Anything outdoors

Food / cooking

Endurance sports

Living an active lifestyle

Culturally enriching travel

Eclectic music

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Industries

Triathlon

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Tim

I help inspire brands to be more visionary, insightful, and culturally relevant.

I believe branding is an art form, emotion is the most powerful selling tool, and creativity maximizes profitability.

With 22+ years of diverse, integrated marketing experience and a personal passion for living an active lifestyle, I can help your brand stand out, get noticed for the right reasons, and inspire more people to love (and buy into) the brand.

SKILLSET: Integrated Marketing & Communications Campaigns (Advertising, PR, Digital and Social Media), Brand Positioning, MarComm Strategy and GTM plans, Creative Briefs/Briefings, Target Audience Definition, Consumer Insights, Custom Research (Qualitative and Quantitative), Target Segmentation, Customer Journey Mapping, Digital/Social Media, Product/Service Innovation, Developing New Brand/Product/Service Names, Brand Visual Identity Systems and Brand Guidelines, Data Analytics, Public Relations, Corporate Social Responsibility Initiatives, Point-of-Sale, and Experiential Marketing.

CATEGORIES: Active Lifestyle, Adult Beverages (Beer, Spirits and Wine), Auto, B2B, Electronics, CPG, Entertainment, FMCG, Food, Gaming, Health & Wellness, Luxury, Resorts & Hotels, Retail, Technology, Theme Parks, and Sport/Leisure.

BRANDS: Anheuser-Busch, Disney, GE, Intuit, eBay, Infiniti, Energizer, Bolthouse Farms, Hyundai, MGM resorts, O'Neill, Universal Studios (Orlando and Hollywood), Ping, Infinium Spirits (Zaya rum, Corralejo Tequila), Backjoy, and more.

Trajectory

Dec 2014 — Now

Executive Brand Consultant / Freelance Creative Strategist · Self-employed

I help brands achieve strategic fluidity by... ... ensuring they have a clear, differentiating and visionary purpose ... defining how to bring it to life in the most aspirational way ... leveraging all channels to amplify impressions, engagement, and advocacy Projects Include: · Long-term contract position on Hyundai that led brand initiatives, Super Bowl (x3) campaigns, building a retail betterment program called Shopper Assurance from the ground up, Hope on Wheels (CSR), and numerous vehicle launches. · Led repositioning of 120-yr. old homeopathic company to a modern health & wellness brand with a distinct persona. · Helped 90-yr. old Telco transform into a modern TechCo by showcasing how they power the 4th Industrial Revolution. · Consulted global auto brand on a pending return to the U.S. using a more heartfelt, relationship-centric approach.

Apr 2015 — Sep 2016

Co-Head of Strategy · Phenomenon (now Human Standard)

Executive Leadership Team member that contributed to unprecedented agency growth (+100% in revenue; +67% in FTEs). Brands: BackJoy, Blueprint Robotics, Intuit, GE, Capital Brands (Nutri/Magic Bullet), etc.

Nov 2011 — Nov 2014

EVP, Group Strategy Director · Edelman

Successfully introduced and gained acceptance of Account Planning at world’s largest PR firm, resulting in promotion to EVP · Founding member and active steering committee leader of Strategic+Creative Guild · Created “Ideation Brief”; trained offices across N.A. on writing one that kicks ass · Mentored rising stars by leading a 6-month intensive training program, FutureGuild Brands: AMD, Bolthouse Farms, Bombardier, Campari, Disney, eBay, Emerald Nuts, GAP, Nestle, Shell, Sunkist, Wrigleys

Jul 2008 — Nov 2011

Director of Strategic Planning · David&Goliath

Evolved agency's planning approach to align with new positioning (BRAVE) in a more engaging way, resulting in significant growth from new business wins and increased trust from existing clients. · Led process to define agency’s belief and promise · Created strategic workshops, BRAVE Sessions, to build consensus with C-suite clients · Personally led new business pitches and a diverse range of projects from wins - including repositioning numerous brands and selling in Kia's first Superbowl campaign, Sorento "Joyride," the first Kia to sell 100K+ vehicles · Managed/mentored team of Junior to Senior-level strategists, using "Platinum Rule" approach Brands: Art Institutes, California Lottery, Infinium Spirits (Corralejo Tequila, Fernet-Branca, Seagrams, Zaya Rum), Kia, Martini Asti, MGM (Monte Carlo and NewYork-New York), Universal Studios Theme Parks (Hollywood and Orlando)

Dec 2004 — Jul 2008

Senior Account Planner · TBWA\Chiat\Day

After falling in love with Disruption (and implementing the methodology at my previous agency), got the chance to join Chiat and provide strategic counsel on Pennzoil, Anheuser-Busch, Energizer, O'Neill, and others. Grew into lead strategist on Infiniti, Harman, and Shell. · Led global repositioning of Pennzoil · Steered finalization of new global tagline for Infiniti · Successfully led numerous Disruption Day workshops in highly-compressed timeframe · Helped win O'Neill account · Managed/mentored Junior to mid-level Account Planners

May 2001 — Nov 2004

Senior Account Planner · D'Arcy

Joined DMB&B (D'Arcy) to gain experience on a big brand. Inspired conservative clients to embrace more creative research methodologies, communication strategies, and marketing campaigns, resulting in promotion. · Repositioned Pontiac as performance for the masses using non-traditional approaches (Oprah car giveaway, Pontiac Garage in Times Square, and Pontiac Game Changing Performance for NCAA) · Managed/mentored Junior to mid-level Account Planners

May 1998 — Mar 2001

Associate Strategic Planner · The Martin Agency

Hired as Part-Time Associate Planner after internship ended to work while completing grad school. Then hired full-time upon graduation. Explored new research methodologies, incorporated emerging brand strategy philosophies, experimented with different creative briefing approaches, and had a lot of fun while continuing to learn. Brands: CareerBuilder.com, Motley Fool, Performance Bicycles, and Ping