Theresa Garcia

Production Campaign Manager - Collaborated closely with product marketing managers to define and execute major Minecraft promotional campaigns, ensuring alignment with stakeholder goals and expectations. Building strong relationships with partners, influenced campaign designs, and maintained meticulous oversight of campaign delivery and optimization, utilizing player data to drive performance. Additionally, I established templates, best practices, and standards to streamline campaign processes. Learn and manage new in-game communication tools. Cross-Channel Marketing Specialist Drove simultaneous global campaigns across various channels, maintaining advocacy for best practices and collaborating on content planning for product releases, game updates, events, and more. My role involved managing large-scale customer-facing communication campaigns and conducting tests to optimize performance. Moreover, I facilitated the transition from old to new systems, demonstrating a keen understanding of digital customer journeys. Throughout these roles, my strong communication skills were pivotal in liaising with cross-functional teams and ensuring seamless coordination. Pilot Campaign Manager - Collaborated with stakeholders to strategize upcoming pilot campaigns, defining test objectives and variations. Engaged closely with copy and design teams to tailor each campaign and variant. Coordinated with diverse teams to determine segmentation strategies, subsequently liaising with data science to develop requisite segments for each campaign. Facilitated the seamless transition of campaign assets for construction and deployment, ensuring provision of previews to stakeholders for approval prior to launch scheduling.

Production Campaign Manager - Collaborated closely with product marketing managers to define and execute major Minecraft promotional campaigns, ensuring alignment with stakeholder goals and expectations. Building strong relationships with partners, influenced campaign designs, and maintained meticulous oversight of campaign delivery and optimization, utilizing player data to drive performance. Additionally, I established templates, best practices, and standards to streamline campaign processes. Learn and manage new in-game communication tools. Cross-Channel Marketing Specialist Drove simultaneous global campaigns across various channels, maintaining advocacy for best practices and collaborating on content planning for product releases, game updates, events, and more. My role involved managing large-scale customer-facing communication campaigns and conducting tests to optimize performance. Moreover, I facilitated the transition from old to new systems, demonstrating a keen understanding of digital customer journeys. Throughout these roles, my strong communication skills were pivotal in liaising with cross-functional teams and ensuring seamless coordination. Pilot Campaign Manager - Collaborated with stakeholders to strategize upcoming pilot campaigns, defining test objectives and variations. Engaged closely with copy and design teams to tailor each campaign and variant. Coordinated with diverse teams to determine segmentation strategies, subsequently liaising with data science to develop requisite segments for each campaign. Facilitated the seamless transition of campaign assets for construction and deployment, ensuring provision of previews to stakeholders for approval prior to launch scheduling.

Game Community Manager Build they community and accelerate growth in the game space through implementation of ideas around the game campaign, social media, events & activations, publicity, recommending on-brand athletes and funneling ideas to partnerships and sales Game Social Media Manager Maintain all of the goodr game social media accounts through weekly feed and story postings, community engagement, and follower engagement so that the Game goodr presence on social media continues to grow. Game Ambassador Manager Build and maintain the Flamboyance group for the game vertical so that the brand ambassadors are always aligned with the goodr brand direction, will be the voice of game goodr out in the wild, and help to grow the game vertical by being champions of the brand. Sales Team Support For Game goodr Assist the sales team with all things related to the game vertical so that we can continue to grow in the gamespace, and provide our game customers with everything they need to succeed. Game goodr Publicity Lead Work with goodr’s publicity consultant and Activations Team Leader to build and execute a publicity plan for key vertical launches so that we continue to build buzz, awareness and excitement in the game community. Activations Team Member Create connection within the Game goodr vertical without watering down goodr’s core values so that I can continue to grow the brand Athlete Liaison To seek out and build a stable of athletes that represent the game goodr brand so that we have a strong presence in the game community of recognized athletes that can help us gain visibility and grow within the game community. Culture goodr Podcast Editor Provide guidance and feedback to the outsourced editor of the Culture goodr podcast, along with any editing when needed, so that we can have a good quality podcast for people to listen to

DATA COLLECTOR Review the numbers from google analytics to determine which campaigns are succeeding and which ones need adjusting. Provide this feedback to the team AD BUYING Determine the budget spend for each campaign and platform to get the best ROAS. Utilize platforms such as Google, Bing, and Facebook. Look for new avenues to potentially market on. CAMPAIGN AD LAUNCHER Launch new campaigns based on what new line of sunglasses we are launching. Determine copy, cadence, images, and targeted audience. SEO DEVELOPER Determine the best SEO for the ad campaigns along with what will work best for the website. Provide key insight on any adjustments that are needed GOOGLE & FACEBOOK ALGORITHM Stay up to date with everything going on when it comes to Google and Facebook's Algorithms. MAke sure to know of any rule changes to make sure our ads never get paused. BUDGET BUILDER Plan the marketing spend throughout the whole year and provide insight on needed budget increases for the following year.

Creating SEO and SEM content based on keyword and intent marketing Developing Google Adwords and Bing Ads to promote sales and products Target key audiences based on demographic for specific campaigns Review and track digital marketing campaigns using Google Analytics Research and determine the best platform to execute the influencer program Update all Google Business to be better optimized for search Maintain Affiliates by using Pepperjam and updating them weekly with new promotions and products Maintain Facebook and Instagram ads using Business Manager Create social campaigns around targeted audiences Create new audience list for specific sales campaigns and new product Utilize display ads using Ad Roll and targeting the appropriate audiences Monitor the digital marketing budget for each platform Increased digital marketing conversion across the multiple channels 85% Look for new ways to improve the referral channel Help improve organic search result

• Creating promotional material using Photoshop & Illustrator • Creating new marketing material for web and print. • Updating the website and maintain the Intranet system using Joomla backend. • Creating new materials for tradeshows and new tradeshow banners • Creating images for social media and posting • Creating graphics for email campaigns • Maintaining email campaigns and email list. • Providing email campaign data • Google Analytics • Creating and maintaining all document branding

• Managed Volusion back end by organizing categories and adding new product. • SEO, SEM, and Meta tags • Google Analytics • Email marketing using Constant Contact • Analyzing email statistics • AB testing for different locations • Using Photoshop and Illustrator to create graphics for emails, web, and social media. • Web banner creation and placement on the website • Planning new sales and promotions for the web store • Managing all social media platforms (Facebook, Instagram, Tumblr, etc) • Sending bloggers items to review and reviewing the post before they go up. • Doing social network at events such as Viva, Punk Rock Bowling, Mooneyes, etc • Event coordinating for Tiki Oasis, Rumble on Central, etc • Sending models outfits for photo shoots. • Assisting in naming the fall line • Making modifications and reorganizing the web site. • Reviewing model submissions and selecting models to submit for final approval from owner. • Researching new events and ad prices.

• Social Media (Facebook, Twitter, Instagram, etc) • Researching and implementing SEO and Meta tags • Google Analytics • Magazine ad creation using Photoshop and Illustrator • Adding and removing product on website • Adding photos and slide shows to website using html and ftp • Web banner creation • Creating tri folds and other printed material for showrooms • Email Marketing using Constant Contact • Creating business cards and updating branding material • Creating new awning design for showroom • Created personal photo disk for clients using Light Scribe • Creating PowerPoint presentations and tear sheets • On site photography as well as product photography. • Being able to do any task that is assigned to me and finish it in a respectable amount of time.

• Adding New Product via Magento • Researching and implementing SEO and Meta tags • Creating and managing Amazon products • Email Marketing using Mailchimp • AB testing for different email campaigns • Creating email tears for abandoned shopping cart, welcome letters, etc • Marketing and Promotional Ideas • Problem Solving for Customer Service • Uploading videos to Brightcove • Trouble Shooting Website • Researching New Plug-ins and Extensions for the Website • Directing and delegating work to graphic designers • Reviewing print proofs. • Preparing catalogs and other graphics for trade shows • Working closely with the owner on package design, promotion concepts, marketing, and anything else

• Website Banners Design and Flash Banners Set-up • Magazine Ads Development • Using Photoshop, Illustrator and InDesign to create new print and web ads. • Email marketing with Mailchimp • Creating new promotional material (stickers, business cards, etc) • Maintaining social media (Facebook, Twitter, Instagram)

• SEO and Meta tags • Email Marketing using Mailchimp • AB testing for different email campaigns • Creating email tears for welcome letters, drum lessons, etc • Marketing and Promotional Ideas • Designing graphics for packaging • Creating print ads in Photoshop and Illustrator • Creating info graphics for live shows • Promoting live shows and different products on social media • Being able to work in a fast paced work environment

• Adding New Product via Volusion • SEO, SEM, and Meta tags • Updating product descriptions • Email Marketing using Constant Contact • Creating email tears for abandoned shopping cart, welcome letters, etc • Marketing and Promotional Ideas • Problem Solving for Customer Service • Trouble Shooting Website • Directing and delegating work to graphic designers • Reviewing print proofs. • Preparing catalogs and other graphics for trade shows • Maintain different social media platforms (Facebook and Twitter)