Tera Hurff
Digital Campaign Specialist
Huntington Beach | United States
Skills
No information
Industries
Dive
Outdoor
Snow
Surf
Wake
Health & Fitness
In my own words
— TeraOcean, nature, and active lifestyle enthusiast with a passion for the industries we work with here at Malakye.
Drop me a line at tera@malakye.com
Trajectory
Mar 2017 — Now
Digital Campaign Specialist · Surfline
Surfline/Wavetrak, Inc.specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide.
Jul 2016 — Now
Marketing Coordinator · Malakye.com
• Digital and Social Media Marketing
• Branding and Visuals
• Email Marketing
• Event Marketing and Promotion
• Content Curation and Creation
• Collect and Analyze Data
• Public Relations
Oct 2016 — Mar 2017
Account Manager- Outdoor & Bike · Malakye.com
Temporarily managed the accounts for a co-worker on leave.
• Client relationship management
• Managed and servicde existing accounts
• Published, monitored and optimized job advertisements
• Provided technical support to website users
Jul 2016 — Jul 2016
Brand Ambassador · Malakye.com
Represented and promoted the Malakye.com brand at the Agenda trade show.
Sep 2015 — Jun 2016
Marketing and Events Specialist · Jobspring Partners
Event Marketing
• Create, produce, manage, promote and execute monthly Tech in Motion Events- Orange County’s largest tech meet up
• Source, sell, and sign-on sponsors and event partners
• Create content, manage timelines, track and report performance for event sponsors
• Create and distribute post event surveys
• Collect and Analyze data for trend recognition, decision making, and strategic planning
• Manage and report budgets and analyze event ROI
Digital & Social Media Marketing
• Monitor analytical dashboards for reporting, trend recognition, decision making, and strategic planning and identifying KPI’s
• Monitor, engage, curate relevant content, and manage publishing calendar for local and national social media platforms
Candidate & Client Relations
• Maintain and build lasting relationships with clients by inviting or involving them with monthly Tech in Motion events
• Maintain and build relationships with candidates through responsive and clear communication
Aug 2015 — Oct 2015
Visual Merchandising Contractor · Pacific Sunwear
• Strategically planned and mapped store presentations within top performing stores using InDesign
• Developed the Seasonal Set Execution and Mapping Training Guide
• Contributing in creation of materials and visual merchandising content for national training conference
Jun 2015 — Sep 2015
Visuals Intern · Pacific Sunwear
•Prepared floor maps for flagship stores
•Developed and assisted in creation of product and mannequin displays
•Contributed and assisted with contents of the Visual Standards Guide
•Collaborated cross functionally with several departments
Jan 2015 — May 2015
Visual Merchandising Intern · Quiksilver
•Executed seasonal flips at key accounts
•Developed merchandising directives and CAD delivery assortment plans
•Prepared and set up visuals for sales meetings, representatives showrooms, and trade shows
Sep 2014 — May 2015
Corporate Retail Sales Associate · Quiksilver
• Provided excellent customer service
• Streamlined store appearance and visual merchandising standards
Apr 2010 — Feb 2014
Independant consultant · Scentsy, Inc.
• Owned and managed personal business
• Regulated and organized stock and inventory
• Developed displays, events, and marketing
• Established and maintained clientele
Jan 2009 — Jul 2013
Manager · Bonded Cleaners
• Demonstrated leadership to staff
• Supervised daily operations
• Emphasized superior customer service
• Executed daily business procedures in a timely manner to improve loss prevention
• Improved and prepared scheduling to accommodate staff request
Activity
Education history
California State University-Long Beach
Bachelor of Science, Business- Marketing | 2013 - 2015


