Taylor Heiland

Group Brand Director (Account Director)

2021 – 2024

Led the agency's Account/Project Management Department, driving client satisfaction, operational efficiency, and business growth. Managed a dynamic portfolio of client accounts, trained and mentored an Account Coordinator, and spearheaded creative projects that delivered measurable results. Key Achievements: ▪ Oversaw up to 6 client accounts (including 3 retainers) and 10 monthly projects, generating up to $1M in annual revenue with a 90% retention rate; lead a creative team of 5 and collaborated with up to 10 stakeholders per account. ▪ Led the branding and marketing strategy for Melograno Cocktails, driving a 400% increase in sales expansion through the end-to-end production of creative assets. ▪ Secured new business with Keurig Dr Pepper and Qualtrics, converting initial project contracts into long-term partnerships by delivering impactful campaigns and creative solutions. ▪Designed and implemented operational processes that doubled team productivity by streamlining roles, workflows, and templates.

Brand Director (Account Director)

2021 – 2021

Oversaw all digital projects and corresponding accounts for the agency, delivering creative campaigns, building strong client relationships, and driving operational success. Trained and mentored the Account Coordinator, and partnered with teams to execute innovative projects that achieved measurable results. Key Achievements: ▪Oversaw up to 6 client accounts, including 1 Agency of Record and 2 retainers, managing up to 10 monthly projects with budgets up to $500k. Achieved 100% client retention while leading communication with up to 10 stakeholders per account and directing an 8-person creative team. ▪Directed the $80k RE Ranger RIACT A.I. eyewear launch, managing strategy, campaign development, and a full-day video shoot. Aligned internal, production, and client teams to deliver the project on time and within budget. ▪Secured a $190k website redevelopment contract for Nortek Security & Control by collaborating with C-suite on an RFP. Managed an 8-month project consolidating 12 domains into a mobile-optimized platform, reducing project management costs by ~13%. ▪Spearheaded a $200k omnichannel rebrand for Fuel Cycle, overseeing a team of 12 to deliver branding assets, including positioning, logo, video, social, and website redevelopment, enhancing the company’s market positioning.

Digital Producer (Account Manager)

2018 – 2021

Managed digital campaigns and client accounts for high-profile brands, driving revenue growth through strategic planning and creative execution. Successfully led cross-functional teams to deliver innovative solutions that aligned with client goals and elevated brand presence. Key Achievements: ▪Directed workflows for a creative team of 8, managing up to 6 client accounts and 10 monthly projects, contributing to over $1M in annual revenue. ▪Managed production for Callaway’s 2018 campaigns, including 15 TV spots, 8 print ads, and 250 digital ads, driving a 19% sales increase in comparison to 2017. ▪Secured an $85K contract for Blast Motion’s SportsEngine partnership, delivering 400+ digital assets and ensuring an on-time, successful campaign launch. ▪Led the Qualtrics XM Institute website design and development, securing a $50K contract and driving an additional $70K in follow-up expansions.

Traffic/Production Manager

2017 – 2018

Led cross-functional teams to execute high-impact creative campaigns for multiple clients across diverse industries. Specialized in streamlining production workflows, managing budgets, and delivering results-driven creative that aligned with client objectives. Key Achievements: ▪ Led a creative team of 6 to deliver up to 10 projects monthly across 4 client accounts, including an Agency of Record and a retainer, ensuring timely and high-quality execution. ▪ Managed production for Callaway Golf’s 2017 campaigns, including 15 TV spots, 8 print ads, and 200 digital ads, driving a 20% increase in sales in comparison to 2016. ▪ Coordinated logistics for live-action shoots and secured broadcast clearance for 10–15 TV spots annually, ensuring compliance with major network standards. ▪Oversaw a $160K production budget for Waterpik’s digital campaigns, delivering 20 projects within a tight three-month timeline, showcasing expertise in budget management and operational efficiency.

Account Coordinator

2016 – 2017

▪Managed media plans for SuperStroke and Callaway Golf, delivering print, radio, and 150 digital ads via Google Ads. Prepared meeting notes, recaps, and status reports for 4 clients, ensuring timely delivery. ▪Led workflows for SuperStroke Golf’s CounterCore and S-Tech Club Grip campaigns, coordinating 5 stakeholders to deliver 2 print ads and 2 TV spots. Managed PGA Tour footage communication, reducing the TV producer’s workload by 20%.

Marketing Content Coordinator

2015 – 2015

•Created and managed marketing communications projects from concept through production including: electronic newsletters, brochures, testimonials, trade advertisements, and event collateral •Wrote and edited multiple business and sales letters, press releases, presentations, and customer testimonials distributed broadly •Utilized HubSpot to develop email marketing campaigns, landing pages, workflows, calls to action, and social media posts •Implemented and managed corporate blog and social media accounts as well as wrote an advertorial for a wide-format printing trade magazine •Wrote and edited content for the company’s new website, and managed overall design and development of website with an external web development company •Consulted with translators and graphic designers to create sales collateral for the U.S. and Latin America

Production and Operations Intern

2014 – 2014

•Created, implemented, and managed the social media strategy for the company, increasing Facebook likes by more than 600 •Wrote and maintained a bi-weekly blog on the company’s website, increasing customer engagement and website traffic •Wrote and presented product pitches to retail stores, increasing the company’s presence in the wholesale environment •Created and implemented a Buyer’s Packet for the company’s wholesale division, organizing the wholesale process •Managed products and merchandise on company website while organizing the online sales operation •Organized warehouse inventory, creating an Excel database to standardize the shipment and delivery process

Escondido High School

2008 – 2012

International and Intercultural Communication & Entrepreneurship

2014 – 2014

•Lived in Barcelona for four months while studying Spanish culture and international communication and entrepreneurship •Sharpened Spanish language skills through field studies and in-classroom learning

B.A. in Communication

2012 – 2015

Double-Minors in Entrepreneurship and Journalism

Portfolio

Throughout my career, I’ve worked with brands of all sizes across a range of industries, including sporting goods, beverage, and technology. Check out my portfolio for a sampling of the projects I’ve managed.