Taylor Elliott
Sales Director · Coffee Blenders
Silverado, CAIn My Own Words
Work Experience
Sales Director
Coffee Blenders2016 – Present
- Manage a team of four sales/marketing reps. - Plan and execute all trade shows and events for company (Coffee Fest, NCA, ECRM, NAMA, SCAA). - Work closely with distributors, brokers, and buyers. - Manage one of the largest food & beverage distributors in the nation, KeHE. I work closely with 200 plus reps to present and sell our product to existing retailer chains throughout the country. - Travel 70% of the time for trade shows, events, meetings and demos. - Meet with & work with retail buyers in order to get pricing, placement, coupons, TPR's, demos all set in place. We are firm believers in consumer education when it comes to our functional beverages and pour-over drip cups.
Sales Manager
Coffee Blenders2015 – 2016
- Responsible for supporting the daily activities within the marketing department including seamless cross-functional leadership to the sales team with creative ideas to manage account activation. - Manage the Coffee Blenders website (www.coffeeblenders.com), including development and implementation of new content and imagery. - Facilitate and create content for social media to that will ultimately drive traffic to our site as well as brand awareness and increase sales. - Develop a creative marketing strategy to include bringing greater awareness to our social media presence and employing all of the various platforms including Facebook, Instagram, Twitter and blogging. - Track and deliver (weekly/monthly/quarterly) growth reports on social media metrics as our brand continues to evolve. - Refine Target consumer messaging based on Trade and market research to align with Coffee Blenders core values. - Create new packaging concepts with support from Chief Marketing Officer. - Manage all b
Sales and Marketing Associate
Coffee Blenders2015 – 2015
- Responsible for supporting the daily activities within the marketing department including seamless cross-functional leadership to the sales team with creative ideas to manage account activation. - Manage the Coffee Blenders website (www.coffeeblenders.com), including development and implementation of new content and imagery. - Facilitate and create content for social media to that will ultimately drive traffic to our site as well as brand awareness and increase sales. - Develop a creative marketing strategy to include bringing greater awareness to our social media presence and employing all of the various platforms including Facebook, Instagram, Twitter and blogging. - Track and deliver (weekly/monthly/quarterly) growth reports on social media metrics as our brand continues to evolve. - Refine Target consumer messaging based on Trade and market research to align with Coffee Blenders core values. - Create new packaging concepts with support from Chief Marketing Officer. - Manage al
Outside Sales Representative, Marketing
KLH Marketing Inc.2013 – 2015
-Specialize in Scotsman Ice Machines sales in Southern California. -Meet with Service Agents and Engineering Directors to help resolve any current issues with Ice Machines and other products if necessary. -Participate in trade shows and give pitch on Scotsman Prodigy Cuber machines. Current shows participated in; Edward Don, US Foods. -Train and discuss product information with other associates in related fields. -Attend weekly meetings to share our previous and upcoming work week. -Represent KLH Marketing, Inc. at trade shows to speak to attendees about Scotsman Ice Systems; the latest products, including ENERGY STAR savings as well as answer any questions they may have that will help increase their Scotsman product knowledge. Marketing specialist: -Handle all email marketing, event marketing, social media & assist with special product marketing. -Currently working on creating a new website for KLH Marketing. -Starting to create an online presence for KLH Marketing through Social Media Platforms; Facebook, Twitter, Pinterest and LinkedIn
Assistant Basketball Coach
ETC Basketball2012 – 2013
Assistant Coach for High School girls club team.
Global Enterprise Student: Chinese Business
Concordia University, Irvine2013 – 2013
Participated in class lecture and readings. Traveled to Shanghai and Beijing, China on a ten day business tour. Visited over a dozen local companies and factories such as PC maker Lenovo, Coca-Cola, Bao Steel, Dairy/organic Farm, Silk/fabric Factory, and institutions of high educations. Overall, this was an incredible learning experience. I was able to connect with, listen to lectures and sit in on as well as participate in business meetings with professors and business professionals.
Global Trade Marketing Intern
Oakley, Inc.2012 – 2012
Internship at Oakley Global Trade Marketing/ Sports Marketing/ P.R./ Advertising/ Event Planning -Receive and input product orders -Attend weekly meetings with executives and other staff members. -Completed an updated Oakley Women’s Case Study -Part of the Oakley London 2013 Olympic team: -Assisted PR and Sports Marketing Managers. -Managed the front desk, hospitality, scheduling, athlete check- in. -Built and maintain network of international athletes and Oakley employees.
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