Taylor Brown

Category Strategy and Insights Manager

2023 – Present

Driven Category Strategy and Insights Manager at Hydro Flask, leveraging analytical expertise to shape market strategies and drive business growth in the insulated hydration solutions industry. Responsibilities: Point-of-Sale Analysis: Conduct comprehensive analysis of point-of-sale data, extracting actionable insights to guide strategic decision-making and product placement. Market Share Analysis: Utilize robust market research techniques to evaluate market trends, assess competition, and devise strategies to enhance Hydro Flask's market share. KPI Creation and Maintenance: Lead in establishing and managing key performance indicators (KPIs) to monitor and refine strategic initiatives aligned with company objectives. Sales Operations Process Improvement: Spearhead cross-functional collaboration to optimize sales operations processes, enhancing overall efficiency and effectiveness. Sales Team Education: Provide hands-on guidance and training to the sales team, empowering them with insights and tools for improved performance. Improving Business Application Efficiencies: Identify and implement tools and technologies that streamline business applications, contributing to operational efficiency and sales performance. Skills Demonstrated: - Proficient in data analysis, market research, and strategic planning. - Mastery in analytical tools and software for data interpretation and visualization. - Exceptional communication skills for clear and effective data presentation. - Strong project management and cross-functional collaboration abilities.

Business Intelligence & Sales Operations Manager

2019 – 2023

As the Sales Operations and BI manager I work cross functionally to develop the sales forecast, sales reporting systems, and provide information necessary to drive effective and strategic sales business intelligence and process improvement. Primarily serving the sales department, the Sales Operations and BI Manager has impact across numerous departments at Hydro Flask including product and finance teams.

Key Account Manager

2014 – 2019

Responsibilities include managing Hydro Flask's largest accounts in the Coffee as well as Brewery channels of business. Ensuring month over month growth and accurate reporting of progress.

Sales Account Manager

2012 – 2014

Office Technology Consultant

2012 – 2012

IT Administrator

2011 – 2012

Became primary contact point for all IT related matters, including project management of new technologies as well as assistance with budgeting, training, and external research. Assisted firm CFO in daily accounting tasks, including firm deposits and payments. Established and managed a centralized system whereby system and network maintenance could be performed. Trained attorneys and staff on different software and hardware.

Technical Support Engineer

2008 – 2011

One of the only individuals on my team inducted into the Symantec Top Talent program. Resolved customer issues efficiently for upwards of 25+ customers at a time while maintaining a positive and beneficial relationship. Won the "Bravo Zulu" award for being the top performer of the month, 9 times throughout employment. Maintained an average Customer Satisfaction score of 9.25/10. Created training materials and led training courses for 7 Symantec employees remotely; Contributed to the Symantec Knowledge Management system by writing, modifying and publishing documents.

Information Technology Technician

2004 – 2008

Workstation setup and maintenance, laptop maintenance, helping patrons troubleshoot computer problems. Set up networks and wireless networks, build strong patron relationships, create images for computers and secure them using the latest security enhancements. Working with faculty and staff to provide up to date computer software and computer performance.

Bachelor of Science

2002 – 2007

Focus in Finance

Bachelor of Science

2002 – 2007

Minor in Multimedia

Crescent Valley HS

1998 – 2002