Tatiana Nematbakhsh
Teacher's Assistant · Brigham Young University-Hawaii Marketing Department
Fresno, CA
In My Own Words
My name is Tatiana Nematbakhsh and I love marketing because I have a passion for people, technology, and creativity. I have experience in marketing consulting, social media marketing, print marketing, event marketing, public relations, and graphic design.
I attended Brigham Young University-Hawaii from September 2014-February 2017 and received a Bachelor of Science in Business Management with a Marketing emphasis and received a Graphic Design Certificate.
After graduating i became the Marketing Manager for the Hukilau Marketplace, an outdoor mall with food, shopping and entertainment, located in the Polynesian Cultural Center, the #1 tourist attraction in Hawaii.
Some of my personal strengths are...
Diversity -Attending BYU-H, one of the most diverse universities in the world with 2,500 students from 70 plus countries, allowed me to work in multicultural teams to successfully prepare class discussions, creative executions, focus groups, presentations, and marketing proposals.
Integrity -BYU-H requires each student to follow a strict moral code, in order to ensure that each individual remain ethical professionals. Attending BYU-H has taught me to uphold and incorporate important values such as service and trust into my professional and personal life.
Creativity -Working as the Marketing Manager for the Hukilau Marketplace allowed me to utilize my creativity skills while establishing targeted marketing processes for the Hukilau Marketplace and over 30 clients using social media, print, event, and email marketing tactics. I created innovative marketing solutions for multiple businesses in order to grow their customer awareness, resulting in an overall increase in sales of 70%.
Work Experience
Teacher's Assistant
Brigham Young University-Hawaii Marketing Department2016 – Present
- Collaborate with the professor to discuss and analyze marketing application assignments criteria and expectations. - Assist professor with grading assignments, record keeping and other various projects, resulting in efficient feedback to the students. - Mentor students effectively throughout the semester, increasing the students’ overall efforts and grades in the class.
Marketing Manager
Polynesian Cultural Center2017 – 2018
- Directed all social media marketing, print marketing, event marketing, PR, and marketing consulting for the Hukilau Marketplace and Pounders Restaurant, resulting in a 50% increase in sales over prior year. - Led all marketing projects and established marketing and design processes, significantly improving efficiency, productivity and overall brand awareness. - Created and implemented social media and social networking strategies across all outlets, including Facebook, Instagram, Google plus and Yelp, resulting in a 35% increase in engagement over prior year. - Developed and implemented social media and print marketing strategies that increased the monthly event attendance by 60%. - Created weekly email content to send to 5,000 of Polynesian Cultural Center’s local and most loyal customers, increasing the number of clicks by 25%. - Rebranded 12 different businesses, generating an overall increase in sales by over 70%. - Provided marketing consulting to over 30 business owners.
Sales Associate
Mila Bikinis by the Sea2016 – 2016
-Provided attentive customer service, assuring that the customers needs are always being met. -Styled on trend window displays, resulting in a 15 percent increase on customer walk-ins.
Manager
Ono Yo (Frozen Yogurt Company)2015 – 2015
-Communicated with international tourists for 5 continuous hours, producing frequent customers and referrals. -Directed co-workers duties while assisting and motivating them, resulting in long term employees in a transient environment. -Created an efficient way of making the frozen yogurt creations, decreasing the waiting time by 20 percent.
Server/Marketing Director
Mediterranean Restaurant2012 – 2014
-Accommodated customers efficiently while entertainment was taking pale, resulting in a recognition as the highest tipped server. -Planned specifics for wedding events and food shows with 2,000 guests, resulting in happy customers that sent us referrals. -Voted as the best Mediterranean Restaurant in Central California for outstanding service and food. -Created flyers for entertainment nights and remodeled the menu, causing an increase in income and new customers.
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