Tara Derifatoni

Report to CEO - Develop and implement marketing programs. - Lead Marketing with focus on User Growth, Brand management, Marketing Communications, and Event management. Our app downloads increased 150% within 7 months - Working with agencies, business partners, vendors and cross functional team to create marketing campaign and activity.

Report to VP Business - Lead strategies to optimize revenue from Media Assets (Print, Web & Mobile Portal, Social Media, Radio Program, Podcast). - Review market landscape, forecast market trends and competition, suggest marketing strategies. - As a Start-Up Company we developing new business KOL Management, Esports, e-Commerce. Until now we are working with 400+ sports figur, 250+ sports SMEs, 270+ sports communities to create the largest sports ecosystem in Indonesia.

Report to GM - Manage daily operations of the Club - Build relations with strategic partners, stakeholders & communities. We have 4 main partners and 20 co-partners from private sector and government. - Responsible for the club's revenue from Event Matchday, Media & Digital Assets, Commercial Rights (Sponsorship, Branding, Merchandise, Activation, Talent Management). We Increased club revenue in 2019 32% higher than 2018. - Local Organizing Commmitte Liga 1, We got Top 3 most spectators in Liga 1 2019 and reduce ticket leakage below 0,01%. - Create and develop digital asset. We created PSS Apps and rebranding websites. And also, PSS twitter account was in the top 3 sports category 2019.

Report to GM Marketing - Support sales team pitching deck and provide strategic planning to manage client advertising budgets. - Lead strategies to optimize revenue from Media Assets, Event, Sports Influencer and Content Marketing. - Review market landscape, forecast market trends and competition, suggest marketing strategies. - Collaborate with the Product Manager and Editorial Team to review product performance and develop products. We have Bolasport.com, Bolastylo.com, Juara.net, Superball.id.

Report to GM Business - Support sales team pitching deck and provide strategic planning to manage client advertising budgets. We manage client budgets 20 Billions in 2018. - Lead strategies to optimize revenue & performance of Media Assets, Event, Sports Influencer and Content Marketing. - Review market landscape, forecast market trends and competition, suggest marketing strategies. - Explore bussiness opportunity with sports stakeholder, especially local football club.

Report to Sales & Marketing Manager - Support sales team pitching deck and provide strategic planning to manage client advertising budgets. We manage client budgets average 30+ Billions per year. - Lead strategies to optimize revenue & performance of Tabloid BOLA, Bolavaganza, Bolasport.com, Social Media, Sports Influencer, Radio Program and Event. - Data analysis and business intelligence to support Bussiness Divison. - Member of 'Champion Team' to helping Top Management make policy. We developing BOLA Sport Marketing (BSM) an Integrated Sports Marketing Consultant.

Report to Sales Manager - Clients relationship and responsible to get revenue for company. Achieving target 157% for product Bolavaganza. - Assist Sales Manager & Sales Superintendent to review sales performance and supporting research data for Sales Team - First year joining 'Champion Team' to helping Top Management make policy. We developing Youtube Channel & Sports Influencer as new revenue stream.

Report to Marcomm Manager - Create concept, budgeting and execution of brand activation. We held events on Car Free Day and create product bundling program, successfull to increase Harian BOLA subscribers average 10-15% every month. - Explore any bussiness opportunity to drive product sales. In collaboration with FIF Group created blood donors event to increase engagement with sports community.

Report to Corporate Human Resource & GM Advertising - Clients relationship and responsible to get revenue for company. Especially handling medicine and pharmaceutical clients. Our team increase revenue 13% higher than the previous year - Joining 'Task Force Team', pilot project to helping GM running new bussiness process in Advertising Sales & Marketing Department. - Learning in-depth about media management such as content, distribution, audience, and advertising. Graduated as Top 3 AEDP Batch IV, Kompas Gramedia management trainee program.

- Concept, create, supervise creative work as client brieff - Build relation with production vendors - Build relation with new client and existing client

- Magazine lay-outter - Copy writing

- Reporting consument complain - Product socialization to end-user - Monitoring media issue at print, radio, television, internet