Tara Derifatoni
Marketing & Business Development Advisor · DRW Corpora
Bekasi Kota, JB
Work Experience
Marketing & Business Development Advisor
DRW Corpora2022 – Present
Report to Founder/CEO - Strategic Marketing for Skincare & Clinic, Hospitality and Transportation business unit - Hospitality occupancies growth from 21% to 93% occupancies within 6 months - Social media performance growth 300%+ in 6 months - Ad Interim Lead Digital & Creative Team - Ad Interim Lead of eCommerce Team Skincare
Senior Marketing
Multimedia Digital Nusantara2022 – Present
Report to General Manager - Project Management for IT, Consulting & Production House Projects - Review market landscape, forecast market trends and competition, suggest marketing strategies - Branding & Digital Marketing Strategic
Head of Marketing
Ngelesin Global Edutech2021 – 2022
Report to CEO - Develop and implement marketing programs. - Lead Marketing with focus on User Growth, Brand management, Marketing Communications, and Event management. Our app downloads increased 150% within 7 months - Working with agencies, business partners, vendors and cross functional team to create marketing campaign and activity.
Head of Sales & Marketing
Skor Indonesia2020 – 2021
Report to VP Business - Lead strategies to optimize revenue from Media Assets (Print, Web & Mobile Portal, Social Media, Radio Program, Podcast). - Review market landscape, forecast market trends and competition, suggest marketing strategies. - As a Start-Up Company we developing new business KOL Management, Esports, e-Commerce. Until now we are working with 400+ sports figur, 250+ sports SMEs, 270+ sports communities to create the largest sports ecosystem in Indonesia.
Vice General Manager
PSS Sleman2019 – 2020
Report to GM - Manage daily operations of the Club - Build relations with strategic partners, stakeholders & communities. We have 4 main partners and 20 co-partners from private sector and government. - Responsible for the club's revenue from Event Matchday, Media & Digital Assets, Commercial Rights (Sponsorship, Branding, Merchandise, Activation, Talent Management). We Increased club revenue in 2019 32% higher than 2018. - Local Organizing Commmitte Liga 1, We got Top 3 most spectators in Liga 1 2019 and reduce ticket leakage below 0,01%. - Create and develop digital asset. We created PSS Apps and rebranding websites. And also, PSS twitter account was in the top 3 sports category 2019.
Head of Strategic Marketing
Bolasport.com2019 – 2019
Report to GM Marketing - Support sales team pitching deck and provide strategic planning to manage client advertising budgets. - Lead strategies to optimize revenue from Media Assets, Event, Sports Influencer and Content Marketing. - Review market landscape, forecast market trends and competition, suggest marketing strategies. - Collaborate with the Product Manager and Editorial Team to review product performance and develop products. We have Bolasport.com, Bolastylo.com, Juara.net, Superball.id.
Assistant Marketing Manager
Bola (Kompas Gramedia Group)2018 – 2018
Report to GM Business - Support sales team pitching deck and provide strategic planning to manage client advertising budgets. We manage client budgets 20 Billions in 2018. - Lead strategies to optimize revenue & performance of Media Assets, Event, Sports Influencer and Content Marketing. - Review market landscape, forecast market trends and competition, suggest marketing strategies. - Explore bussiness opportunity with sports stakeholder, especially local football club.
Marketing Supervisor
Bola (Kompas Gramedia Group)2016 – 2018
Report to Sales & Marketing Manager - Support sales team pitching deck and provide strategic planning to manage client advertising budgets. We manage client budgets average 30+ Billions per year. - Lead strategies to optimize revenue & performance of Tabloid BOLA, Bolavaganza, Bolasport.com, Social Media, Sports Influencer, Radio Program and Event. - Data analysis and business intelligence to support Bussiness Divison. - Member of 'Champion Team' to helping Top Management make policy. We developing BOLA Sport Marketing (BSM) an Integrated Sports Marketing Consultant.
Account Executive
Bola (Kompas Gramedia Group)2015 – 2016
Report to Sales Manager - Clients relationship and responsible to get revenue for company. Achieving target 157% for product Bolavaganza. - Assist Sales Manager & Sales Superintendent to review sales performance and supporting research data for Sales Team - First year joining 'Champion Team' to helping Top Management make policy. We developing Youtube Channel & Sports Influencer as new revenue stream.
Marketing Communication Officer
Bola (Kompas Gramedia Group)2015 – 2015
Report to Marcomm Manager - Create concept, budgeting and execution of brand activation. We held events on Car Free Day and create product bundling program, successfull to increase Harian BOLA subscribers average 10-15% every month. - Explore any bussiness opportunity to drive product sales. In collaboration with FIF Group created blood donors event to increase engagement with sports community.
AEDP Batch IV (Management Trainee)
Kompas Gramedia Group2014 – 2014
Report to Corporate Human Resource & GM Advertising - Clients relationship and responsible to get revenue for company. Especially handling medicine and pharmaceutical clients. Our team increase revenue 13% higher than the previous year - Joining 'Task Force Team', pilot project to helping GM running new bussiness process in Advertising Sales & Marketing Department. - Learning in-depth about media management such as content, distribution, audience, and advertising. Graduated as Top 3 AEDP Batch IV, Kompas Gramedia management trainee program.
Creative Director & Bussiness Development
Envirofive Creative2010 – 2012
- Concept, create, supervise creative work as client brieff - Build relation with production vendors - Build relation with new client and existing client
Internship
Petrokimia Gresik2009 – 2009
- Reporting consument complain - Product socialization to end-user - Monitoring media issue at print, radio, television, internet
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