Tania Jacobsen

President

2019 – Present

• Launch, manage, and direct all aspects of this 501(c)(3) organization founded to encourage and support confidence, independence, outdoor skills & exploration, and athletics in PA youth. • Responsibilities include recruiting and managing all communications with board members; annual grant researching and writing; organizing, directing, and funding multiple annual free outdoor youth programs; securing donations and fostering connections and positive working relationships with donors and prospective donors; growing the organization via the creation of new programs and increasing participation in ongoing programs; and volunteer recruitment and management.

Owner

2017 – Present

• Design, research, source, and sell branded apparel and outdoor gear, with proceeds funding free youth outdoor programs in PA. • Operate all aspects of the organization, including: business development, customer service, graphic design, branding, copywriting, web design, multi-channel sales, marketing, inventory acquisition and management, partnerships, digital and physical brand promotion, volunteer management, store design and setup, and event management. • Created the Rocksylvania brand from inception in 2019. Continue to successfully market, grow, innovate, and build community around the Rocksylvania brand.

Owner/Founder

2006 – 2019

• Launched & operated successful, profitable, international award winning photography business. • Provided services for weddings, portraits, outdoor events, universities, and commercial clients throughout the US and in 7 other countries. • Operated all aspects of the business, including: photography, digital editing, communications, website design and development, graphic/album design, client management, marketing, sales, client acquisition and retention, budgeting/accounting, file delivery, and hiring/managing freelance associate photographers.

Program Director

2004 – 2006

• Managed all aspects of production for a daily 90-second scientific radio show targeted at college students, funded by the National Science Foundation (NSF). • Wrote and edited up to 10 radio scripts per week, and conducted live-recorded interviews with international professors, scientists, researchers, and college students. • Built relationships and managed all communications with the National Science Foundation (NSF) editing board in the Office of Legislative and Public Affairs.

Communications Manager

2002 – 2004

• Identified, created, and implemented strategic marketing plan targeted at alumnae, school community, and families through internal and external communications, the website, admissions materials, and school photography. • Coordinated, designed, edited, and produced all handbooks, brochures, and hard copy materials as well as online materials. • Worked collaboratively with administrative team, department heads, faculty, and staff to increase alumnae participation in annual fund and involvement with the school. • In conjunction with this position, I was selected as a member of the Regional Independent School Communicators (RISC) in New England, and appointed as coaching staff on both the DH varsity golf team and DH varsity fencing team.

Marketing Programs Manager & Web Editor

1999 – 2004

Marketing Programs Manager and Web Editor • Wrote and edited dynamic content for Forrester.com website including: homepage panels, product and service pages, corporate press releases, personal research updates, and marketing campaigns. • Acted as liaison between Marketing and Sales to develop a cohesive, complementary relationship between the departments. • Developed and edited static copy for the redesign and launch of multiple distinct website pages. Marketing Programs Specialist • Assisted in the redesign, launch, and marketing of Forrester’s entire product offering. • Supported TechRankings product and team’s tactical and strategic marketing initiatives. • Wrote and produced first client survey; analyzed and presented survey results in company-wide meeting.

Marketing Communications Associate • Wrote creative technical copy for and assisted in the design of numerous collateral pieces. • Collaborated with over 100 analysts across the international research team to write, edit, and publish biographies on a quarterly basis, both as hard copy marketing distribution and on the company website.

Sales Support Coordinator • Provided frontline support to the worldwide Sales organization, including fulfilling hard copy leads, entering contracts, and training and guiding Sales on database programs and all company resources. • Developed and hosted a monthly research education program for the fulfillment team to strengthen internal advancement opportunities.

Certified Wilderness First Responder

2024 – 2024

Certified in Wilderness First Aid

2022 – 2022

Bachelor of Arts in English with Creative Writing Emphasis

1995 – 1999

ReVibe Wild Runners

Built and launched a free ongoing program for kids between the ages of 5-17 to encourage youth to challenge themselves in the outdoors and create a sense of independence -- physically, mentally, and financially. Participants earn branded "Wild Runner" tokens for completing partner trail races. Token values vary based on the difficulty and distance of the race. Tokens earned can be used (like cash) to purchase gear in the ReVibe Gear store, or saved and compiled for larger purchases at a later date.

Rocksylvania Kids Trail Race Series

Founded, organized, funded and launched the first and only kids' trail race series in the country. RKTRS is an ongoing 3-race annual series launched in 2022 and now in it's third successful year. The entire race series is free for participants, funded by proceeds from ReVibe Gear, includes single track courses in 3 different locations around the central PA trails, and has seen over 200 enthusiastic participants completing all 3 races since its launch.