Sydney Wells
Ecommerce Marketing Manager, Global · 2XU Sportswear
San Diego, CA
In My Own Words
Digital leader with experience creating highly successfully digital marketing campaigns aimed at increasing brand awareness, driving online revenue, and expanding search engine visibility.
Able to engage existing customers and future prospects by functioning as the online voice of a company, implementing a strong online presence and escalating thought leadership in digital content.
Work Experience
Ecommerce Marketing Manager, Global
2XU Sportswear2015 – 2016
* Serves as global ecommerce manager of all regional marketing teams in United States, Australia, Canada and the United Kingdom overseeing cross-functional planning and execution of all ecommerce marketing campaigns to ensure profitability and alignment with a premium brand. • Implemented 700+ ecommerce marketing campaigns for 2XU.com in North America, Australia, Canada, and the United Kingdom to achieve an annual ecommerce growth rate of 30% YOY. • Migrating to a scalable Demandware e-commerce platform in under 6 months using JIRA project management software. • Managing a $400,000+ annual marketing budget for ecommerce and social media campaigns that maintained an average ROI of 3-5. • Organized an interactive, product-based social media campaign on Twitter that generated 5.5MM impressions, 2,808 tweets, and 332,815 in non-duplicated reach.
Ecommerce Marketing Specialist, AU & USA
2XU Sportswear2013 – 2015
* Managed 300+ digital campaigns for Australia and United States, overseeing the creation of targeted email campaigns, profitable paid search strategies and ensuring all projects are up to brand standards. • Lead and established all marketing KPIs for global ecommerce teams in North America and Australia to ensure alignment with a premium brand and improve profitability. • Leveraged social media and affiliate opportunities ensuring a strong, positive ROI (minimum of a 3 to 1 return) for all ecommerce marketing partners.
Paid Search Account Manager
Sage Island Design Agency2013 – 2013
* Analyzed Google Adwords, Google Analytics & Search Console data for 20+ clients into actionable online marketing recommendations * Audited client's online marketing efforts to ensure a unified message across all brand communications * Worked within a team of SEO experts, account managers & directors to anticipate client’s needs while also maintaining a high level of autonomy concerning the success of their paid search efforts
Digital Marketing Specialist
Diet Direct Protein Foods2010 – 2012
* Became a Qualified Google Certified Professional * Developed highly profitable PPC campaigns for 3 sites, while also assisting with organic search strategies & email planning * Responsible for managing all aspects of Google Adwords including keyword bids, ad copy & developing optimal monthly spending budgets * Ensured effective brand management, messaging & positioning of the company’s offerings across channels such as blogs, email design, online ad content & social media * Leveraged social media & affiliate opportunities through expertise in emerging ecommerce trends
Corporate Accounts Manager
Arc Design Agency2008 – 2010
* Managed various B2B, PPC accounts, social media plans & email marketing campaigns * Responsible for all corporate B2B web sales activities, from lead generation through close in an assigned territory * Worked within sales teams to ensure customer satisfaction & strong revenue growth
Education
Bachelor of Science, Business Administration, Concentration- Marketing / Professional Writing Certif
University of North Carolina, Wilmington2003 – 2008
Bachelor of Science, Business Administration, Concentration- Marketing / Professional Writing Certif
