Sydney Lindberg
Producer
Venice | United States
Skills
No information
Interests
Social media
Snowboarding
Event production
Video production
Music industry
Industries
Creative Agencies
Lifestyle
Music
Skate
Snow
Surf
In my own words
— SydneyExperienced integrated producer with a demonstrated history working in entertainment, sports and tech industries.
I concept, develop and execute 360 campaign strategies that continue to push the boundaries of both experiential and social/digital marketing. Past clients include Beats By Dre, Apple and Honda.
Trajectory
Feb 2018 — Now
Producer · Marketing Factory
- Concept, plan and execute American Honda Motor Co.’s music festival sponsorship program.
- Lead strategist, client manager and project manager for experiential, influencer, social, and digital elements of the campaign.
- Manage budgets $1MM++ and develop scope of work.
- Lead and manage in-house production, digital and social teams of 3-10 people.
- Day-to-day client and vendor management. Seek and develop new opportunities for business growth in each festival market.
- Build and maintain relationships with vendors and freelancers, negotiate contracts and track deliverables.
- Responsible for talent acquisition, staging, technical production and talent management for private corporate events with budgets of $400k++. Past talent includes Lenny Kravitz, Kenny Loggins, Fitz and the Tantrums and B-52s.
Nov 2017 — Mar 2018
Freelance Social Media Manager · Air and Style
Develop social strategy and manage content production for Shaun White’s Air and Style festival in Los Angeles (Instagram @AirandStyle)
Jul 2017 — Feb 2018
Senior Producer · bpg Advertising
- Develop 360 strategy for film and television clients including Netflix, Amazon, Universal, CBS Films.
- Manage the production, budgets, SOW and delivery all of tasks for awarded interactive and social campaigns.
- Manage a team of 5-8 designers, animators and freelancers.
Apr 2016 — Jul 2017
Creative Strategist · 247 Laundry Service
- Plan and execute social-driven campaigns for Beats by Dre global accounts utilizing new technologies and platforms.
- Maximize Beats’ owned events and relationships on social, and adapt TV spots and campaigns for a social environment, and manage influencers.
- Day-to-day project manager and content producer, and post-production manager for campaigns
Sep 2015 — Mar 2016
Social Media Manager · 247 Laundry Service, Inc
- Manage editorial calendar and content programming for Beats By Dre Global accounts.
- Responsible for tracking calendars, post creation and content approvals.
- Day-to-day posting across Instagram, Facebook, Twitter and YouTube.
- Liaison with brand, music and sports teams to develop strategy and drive sales.
- Edit photo/video as needed.
Sep 2013 — Aug 2015
Digital Coordinator · Marketing Factory Inc.
- Develop social/digital strategy that is in line with experiential campaigns for Honda Civic Tour and Honda Stage at Music Festival programs including posting cadence, content creation and reporting.
- Day-to-day client and artist management for all social media.
- Managed on-site staff at Governors Ball and Austin City Limits Music Festivals.
Jan 2011 — Aug 2015
Writer · Steez Magazine
Write feature articles/ interviews with artists, musicians, photographers and riders: legendary skate photographers Yoon Sul and Grant Brittain; street artists Sainer, David Walker and Rad Dan; DJs Emancipator and Gramatik; and Arbor riders Ian Sams and Erik Leon.
Nov 2012 — Aug 2013
Community Manager / Editor · Blayze Inc.
Director of social media and client outreach. I serve as Blayze's YouTube Ambassador including channel development and production of Blayze marketing videos. I'm the social media guru, writing copy and scheduling media across various platforms including the Facebook, Twitter, YouTube, LinkedIn and the Blayze Blog.
I coordinate with new content creators, channels and networks on YouTube.
Jun 2012 — Nov 2012
Digital Marketing & E-Commerce Sales Coordinator · FOUR LA
Created a comprehensive social media strategy to drive e-commerce sales and brand Four LA using Facebook, Twitter, Pinterest, Polyvore and Tumblr. Send weekly e-mail blasts. Use Photoshop to make online ads for events and promotions. Create contests that drive e-commerce sales. Working on re-designing the online shopping cart.
Feb 2012 — May 2012
Ladies' Blog Intern · Karmaloop.com
Updated the blog daily with fashion, music, DIY, and style posts. Wrote tweets, and used Pinterest to promote the blog and e-commerce sales. Monitored blogs and social media of competitors. Used Photoshop to create collages for the blog. Assisted in interviews, research, and fact checking.
Activity
Education history
Boston University
Bachelor of Science | 2008 - 2012
