Sydney Lindberg
Producer · Marketing Factory
Venice, CA
In My Own Words
Experienced integrated producer with a demonstrated history working in entertainment, sports and tech industries. I concept, develop and execute 360 campaign strategies that continue to push the boundaries of both experiential and social/digital marketing. Past clients include Beats By Dre, Apple and Honda.
Work Experience
Producer
Marketing Factory2018 – Present
- Concept, plan and execute American Honda Motor Co.’s music festival sponsorship program. - Lead strategist, client manager and project manager for experiential, influencer, social, and digital elements of the campaign. - Manage budgets $1MM++ and develop scope of work. - Lead and manage in-house production, digital and social teams of 3-10 people. - Day-to-day client and vendor management. Seek and develop new opportunities for business growth in each festival market. - Build and maintain relationships with vendors and freelancers, negotiate contracts and track deliverables. - Responsible for talent acquisition, staging, technical production and talent management for private corporate events with budgets of $400k++. Past talent includes Lenny Kravitz, Kenny Loggins, Fitz and the Tantrums and B-52s.
Freelance Social Media Manager
Air and Style2017 – 2018
Develop social strategy and manage content production for Shaun White’s Air and Style festival in Los Angeles (Instagram @AirandStyle)
Senior Producer
bpg Advertising2017 – 2018
- Develop 360 strategy for film and television clients including Netflix, Amazon, Universal, CBS Films. - Manage the production, budgets, SOW and delivery all of tasks for awarded interactive and social campaigns. - Manage a team of 5-8 designers, animators and freelancers.
Creative Strategist
247 Laundry Service2016 – 2017
- Plan and execute social-driven campaigns for Beats by Dre global accounts utilizing new technologies and platforms. - Maximize Beats’ owned events and relationships on social, and adapt TV spots and campaigns for a social environment, and manage influencers. - Day-to-day project manager and content producer, and post-production manager for campaigns
Social Media Manager
247 Laundry Service, Inc2015 – 2016
- Manage editorial calendar and content programming for Beats By Dre Global accounts. - Responsible for tracking calendars, post creation and content approvals. - Day-to-day posting across Instagram, Facebook, Twitter and YouTube. - Liaison with brand, music and sports teams to develop strategy and drive sales. - Edit photo/video as needed.
Digital Coordinator
Marketing Factory Inc.2013 – 2015
- Develop social/digital strategy that is in line with experiential campaigns for Honda Civic Tour and Honda Stage at Music Festival programs including posting cadence, content creation and reporting. - Day-to-day client and artist management for all social media. - Managed on-site staff at Governors Ball and Austin City Limits Music Festivals.
Writer
Steez Magazine2011 – 2015
Write feature articles/ interviews with artists, musicians, photographers and riders: legendary skate photographers Yoon Sul and Grant Brittain; street artists Sainer, David Walker and Rad Dan; DJs Emancipator and Gramatik; and Arbor riders Ian Sams and Erik Leon.
Community Manager / Editor
Blayze Inc.2012 – 2013
Director of social media and client outreach. I serve as Blayze's YouTube Ambassador including channel development and production of Blayze marketing videos. I'm the social media guru, writing copy and scheduling media across various platforms including the Facebook, Twitter, YouTube, LinkedIn and the Blayze Blog.
I coordinate with new content creators, channels and networks on YouTube.
Digital Marketing & E-Commerce Sales Coordinator
FOUR LA2012 – 2012
Created a comprehensive social media strategy to drive e-commerce sales and brand Four LA using Facebook, Twitter, Pinterest, Polyvore and Tumblr. Send weekly e-mail blasts. Use Photoshop to make online ads for events and promotions. Create contests that drive e-commerce sales. Working on re-designing the online shopping cart.
Ladies' Blog Intern
Karmaloop.com2012 – 2012
Updated the blog daily with fashion, music, DIY, and style posts. Wrote tweets, and used Pinterest to promote the blog and e-commerce sales. Monitored blogs and social media of competitors. Used Photoshop to create collages for the blog. Assisted in interviews, research, and fact checking.
