Susan Evans

Marketing Manager · Exxel Outdoors (American Recreation Products)

Breckenridge, CO

In My Own Words

A dynamic and creative marketing manager with a passion for bringing brands to life. Experience creating brand strategies, driving brand vision, managing a creative team and collaborating with cross-functional teams.Check out my website for more information: www.susanevansmarketing.com

Work Experience

Marketing Manager

Exxel Outdoors (American Recreation Products)

2012 – 2015

•Collaborate with Marketing Director and Brand VPs to develop, maintain and execute a strategic marketing plan for each brand •Create, manage and track marketing budgets with timely, high quality deliverables and measurable ROI •Responsible for managing trade shows for American Rec including layout, display, graphic design, project management, installation and management of all owned and rented properties—experience managing up to 6 booths at once at Outdoor Retailer •Use of multiple Social Media platforms to develop and execute content strategy, increase brand awareness, generate traffic and cultivate leads and sales •Managed graphic design, copy and production of large scale packaging and catalogs •Work with brand managers and product team to create, test and launch new products •Plan, execute and provide art direction of both photo and video shoots •Conduct marketing research and analysis to define target markets, measure effectiveness and data supported decision making •Re-launched and managed the Pro Purchase Program for multiple brands on several channels—ran all promotions, partnerships, customer relations and pro recruitment •Experience managing employees and interns while cultivating a team-spirited environment through positive and proactive leadership •Researched, created and implemented promotional items for all American Rec brands •Responsible for managing public relations—maintains relationships with media outlets and ensures brand message is consistent, timely, and relevant •Coordinated and executed warehouse management of all American Rec marketing materials to capitalize efficient organization and space management

Education

MBA

University of Colorado

2010 – 2012

MBA

BA

University of Denver

2001 – 2005

Interests

Marketing strategySocial media marketingArt directionI love being able to breath new life into brands and help them better connect with their consumer. i enjoy content marketingManaging the creation of print marketing like packaging and catalogsManaging both photo and video shootsTrade showsRetail marketing and public relations.

Industries

BikeFashionLifestyleOutdoorSkateSnowStreetwearSurf