In my own words
— SummerSummer Smethurst is a versatile digital marketing and content creation specialist with a proven track record of five years, adept at curating compelling content for companies of different scales.
She possesses deep expertise in brand positioning and has established valuable relationships with influential figures in the industry. Summer's proficiency in generating quantifiable, measurable results and her creative acumen in photography and design make her an invaluable asset to any team.
Trajectory
Aug 2016 — Now
Freelance Consultant · Summer Smethurst
Noyo Fisheries Trust
• Developed new brand identity and website
• Campaign creation to attract new board members
Trilogy Wellness Brands
• Designed and executed brand identity, including name, logo, packaging design, photography, and supporting images.
• Created website and social media platforms
Dreamers Athletics
• Photo editing and graphic design for NBA Clippers, G League teams, and College teams
Photography
• Portrait, Lifestyle, and Product for various brands, organizations, and individuals
Jan 2022 — Jul 2023
Brand Manager · Centric Brands: Hudson Jeans & Joe's Jeans
– Create & publish organic social media content to communicate key initiatives and brand stories across platforms.
– Foster & grow community with engaging and informative content; increased Hudson Jeans' Instagram following by 100,000 in two months.
– Implemented relationship-building strategies to develop a robust network of influencers, celebrities, and athletes for the brand, – resulting in increased visibility, product sell-outs, and overall growth.
– Actively participated in photoshoots and events, collaborating with cross-functional teams to capture visually compelling social media content.
Jan 2021 — Jan 2022
Account Coordinator · Pistol Social
– Utilized photography, videography, and graphic skills to capture compelling visuals, producing high-quality content for five clients across multiple platforms.
– Grew TikTok account from 0 to 15.7k in three months, with 30+ press hits.
– Effectively coordinated end-to-end photo shoots, overseeing key aspects including storyboarding, location scouting, model selection, and content creation.
Sep 2020 — Dec 2020
Public Relations Intern · Eclat
– Assist with client reports
– Create media lists and pitch drafts for various outlets
– Update editorial calendars and distribution lists
May 2018 — Sep 2019
Marketing Manager · Generation Alpha
Summer started at Solis Tek (Generation Alpha), shortly after graduating from college, as their social media manager. That role quickly transitioned into rebranding the company, by bringing the assignment in-house, saving the company $30,000, and developing a new brand to reflect new business goals, ventures, and outlook. Beyond that assignment, Summer's duties still included social media along with event planning, research and development for new projects, website maintenance, and writing press releases.
Jan 2018 — Jun 2018
Public Relations Intern · Fire Sign Cafe
Summer created and implemented an effective social media strategy to generate increased engagement across all platforms during her internship. She did so through analyzing and tracking metrics to optimize content posted and gain insight into followers. Since Lake Tahoe is a huge vacation destination, she connected with travel influencers to implement content collaborations and increase exposure to new audiences. Summer also maintained the company's website and updated the content.
Activity
Education history
California State University, Chico
Bachelor of Arts | 2016 - 2018
