Sumie Inoue Haase, MA, SCPM

Director of International Market Development, JanSport

2019 – Present

Director of International Market Development (2019-Current) (Denver, CO office) (Remote, CA) Head of International Sales (Interim Position) (2018-2019) (Carlsbad, CA) Expand and manage international markets including APAC, LATAM and ME for JanSport, Eastpak and Eagle Creek brands. • Streamline and develop each brand’s business model (Distributorship model and Licensee model) to be most effective and efficient. • Increase globalization of both brands by collaborating with internal stakeholders. • Develop and maximize sales while enhancing and protecting the integrity of the brand. • Establish right pricing and operational processes based on market trends to grow each marketplace. • Prospect and bring in new partners for new markets. • Negotiate and execute/renew agreements.

International Sales Management (Interim Role)

2018 – 2019

Expanded and managed international regions including APAC, LATAM and ME. • Streamlined License business processes and establish new SOP as necessary. • Increased globalization of the brand by collaborating with internal stakeholders. • Developed and maximized sales while enhancing and protecting the integrity of the brand. • Established right pricing and operational processes based on market trends to grow each marketplace. • Prospected and brought in new partners for new markets. • Negotiated and executeed/renewed agreements.

Senior Director - International Marketplace

2016 – 2018

Developed and managed international regions including APAC, LATAM, EMEA and Canada. • Participated in executive team meetings as member of the company leadership team. • Turned around APAC and LATAM to profitable business in less than 1 year and the entire international marketplace in less than 2 years. • Spearheaded to implement new business model fro the existing business model, which led the business to profitability. • Prospected and brought in new partners to expand our market coverage. • Developed and implemented marketplace strategies by working cross-functionally with operation, planning, finance, product, marketing, legal and sales. • Established right pricing and operational processes to grow each marketplace.

Sr Project Manager, PMO (Contact)

2016 – 2016

Global Business Development Program Manager

2010 – 2015

Developed and implemented strategic projects to drive US and international market growth. • Spearheaded global strategic projects that are aligned with corporate strategies. • Established a subsidiary office in China and re-launched the brand. • Created and implemented Chinese retail operation and logistics model, which resulted in more than 50% reduction in overhead cost and shorten lead time to start the local business. • Conducted a competitive analysis to evaluate the international business that affects profitability growth and productivity, followed by monthly international market visits to ensure improvements are made. • Collaborated and supported with Asia Pacific distributor buy-out projects. • Created and implemented entire policies and procedures such as Employee Handbook, Operation Manual, Inventory & Fulfillment Guidelines for Chinese subsidiary.

Business Development Manager | Product Management

2006 – 2010

Asia Pacific Business Development Manager (2009-2010) Business Analytics Team (Cross Functional Management Program) (2010) Japan Business Manager (2008-2009) International Product Line Manager (2006-2008) Led international business growth and managed operations for Asia Pacific region. • A chosen member of Corporate “Think Tank” team (cross-functional team consisted of 15 members handpicked by the top executive team). • Increased the number of doors in the existing distribution channel by +30% in 1 year. • Prospected and opened new distribution in Asia Pacific region with brand right partners. • Developed and implemented regional brand development strategic plans. • Grew the Japanese market to the 2nd largest after US in 1 year by growing its sales by +120%. • Improved APAC profitability by +80% in 2 years. • Researched and created market right products for Japan and Canada.

International Sales & Marketing Manager

2003 – 2006

Managed worldwide marketing communication campaign and sales & merchandising development programs. Oversaw a direct sales territory. Licensing Management: Licensee representative to the brand. * Increased direct sales territory by 250% in 2 years. * Planned and expedited large-scale, multi-media marketing and promotional programs for 50+ countries including major markets such as US and Japan. * Hired, trained and supervised 5 employees; 3 in the US, 1 in Japan and 1 in Guam. * Managed 15+ international distributors.

Licensing Coordinator

1999 – 2003

Managed licensee and distributor partners for Eyewear, Home Collection, cK Jewelry, cK Footwear, Calvin Klein Collection, cK Handbags.

Certificate

BA

Certificate

MA

Stanford Certified Project Manager