Steven Gluck

- Overhauled email newsletters by re-designing templates, increasing the number of emails sent weekly, and modernized brand voice through updated copywriting - increased email gross revenue by 53% YoY and average open rate 161% YoY - Assisted with creative direction, design, and copy feedback for direct-mail catalogs, social ads, and website homepage and landing page updates - Provided e-commerce and lifestyle photo/video shoot support by curating shot lists, managing product, and general day-of shoot support - Oversaw all aspects of production of the seasonal product-line workbook - which is the primary tool for all B2B sales, including creative direction, photography, copy, graphics, CADs, and print

- Led and manages strategy, execution, and performance of recruitment marketing projects for multiple clients in varying industries (primary client Proctor & Gamble) - Managed client's career site & projects while leading communication between the clients, creative, development, and billing teams - Increased YoY apply clicks by 146%, impressions by 130%, and open and CTRs by 80-100% higher than benchmarks after taking over the copy and design of quarterly e-newsletter campaigns; reach of over 140,000 readers - Oversaw billing process including generating invoices, creating/tracking hours reports, and managing multiple project budgets

- Developed and managed the execution of fully-integrated social media and advertising campaigns for 15+ clients in the luxury hotel and hospitality industry - Increased MoM follower count, engagement, and impressions per property by overseeing the content planning and media strategy across all owned social channels (Instagram, Facebook, Twitter, YouTube). - Generated, collected, and analyzed metrics to identify trends and themes to optimize content and advertising strategy and prepare monthly social media reports for clients

- Led communication between client and distribution center while overseeing all content-based product ordering - Monitored three six-figure budgets across social, production, and marketing teams - Managed the bi-annual package distributed to over 150 The North Face locals which contain personalized product kits - Assisted in producing social content and copywriting process

- Led and produced over 18 social media sponsored marketing campaigns with clients in varying fields across Instagram, Facebook, Youtube, and Twitter - Supervised and monitored a full suite of SaaS products including influencer search, campaign management & reporting, client communication, and payment tracking - Managed over $1.6 million in budget for sponsored activations (over 230 influencers for 15+ brands; 3 Fortune 500 companies) - Acted as liaison between sales team, client, influencer talent, and creative departments to ensure campaign execution and creative direction

- Organized and led department trainings for new-hires in multiple departments of the store - Achieved top 5% for memberships sold and member to non-member transactions of store employees - Processed membership, purchase, service and return transactions at the register - Provided excellent service while assisting customers

- Guided interviews by keeping track of time and ushering reporters in and out of shooting location - Oversaw the collection and delivery of memory cards from the shooting location to the sound/video quality site - Assisted with set-up and breakdown of filming location