Steven Andrews
Store Manager/Watersports Buyer · Ski Pro, Inc.
Phoenix , AZ
In My Own Words
<p>A dynamic and results-oriented leader with a proven track record of driving significant sales growth, market expansion, and operational excellence across diverse retail and brand launch environments. Consistently ranked as a top performer (achieving #1 out of 300+ sales staff for three consecutive years), I have directly contributed to substantial revenue lifts (e.g., 30% over two quarters), achieved high sell-through rates (55%+), and successfully launched new beverage brands across multi-state territories (AZ, CA, NM), surpassing quarterly sales targets and contributing to multi-million dollar regional revenues. My leadership extends to managing and coaching high-performing sales teams (up to 40 individuals), implementing comprehensive product clinics and training programs that transform staff into confident advisors and boost overall team sales skills. I excel in strategic planning, including developing data-driven sales strategies, optimizing inventory levels, and designing impactful seasonal floor sets and window displays that bring new collections to life and drive sell-through. A strong relationship builder, I have cultivated lasting partnerships with over 30 snow and outdoor brands, negotiated favorable vendor terms, secured exclusive early releases, and represented brands at key industry events, leveraging market insights to expand product mix by 25%. My expertise spans direct account sales (personally moving over 10,000 units), customer outreach, and comprehensive operational management, ensuring sustained growth and exceptional customer experiences.</p>
Work Experience
Store Manager/Watersports Buyer
Ski Pro, Inc.2019 – Present
Highly accomplished and results-oriented retail professional with a proven track record in driving revenue growth, optimizing inventory, and enhancing customer experience within the watersports category. Expertly managed preseason bookings and in-season reorders, achieving over 55% sell-through rates, and boosted revenue by 30% through strategic seasonal buying adjustments. Skilled in vendor negotiation, securing exclusive early releases, and expanding product mix by 25%. Adept at developing data-driven sales strategies that elevated both in-store and web revenue. Demonstrated leadership in conducting comprehensive product clinics and hands-on training for a 40-person team, fostering product knowledge and transforming staff into confident advisors. Experienced in representing the brand at trade shows, collaborating on marketing activations, and designing impactful visual merchandising displays. Proficient in day-to-day operations, including hiring, coaching, inventory planning, and ensuring optimal stock levels to maximize sales.
Sales associate
Ski Pro, Inc.2013 – 2019
Highly successful and customer-focused sales professional with a consistent top-ranking performance, achieving #1 out of 300+ sales staff for three consecutive years by expertly matching customers with ideal products. Proven ability to collaborate effectively with merchandisers, buyers, and brand representatives to ensure optimal product availability and inventory management. Skilled in visual merchandising, including planning seasonal floor sets and window displays to maximize product visibility and drive sell-through. Adept at building strong relationships with over 30 snow and outdoor brands, leveraging these connections to gain early product insights and enhance customer and staff knowledge. Experienced in training new hires on product technology and sales strategies, contributing to increased team confidence and sales proficiency. Possesses deep product knowledge across boards, outerwear, and accessories, enabling personalized customer recommendations and ensuring the right fit for every style.
Market Manager
BeatBox Beverages2016 – 2017
Dynamic and results-driven sales leader with a proven ability to successfully launch new brands and exceed sales targets. Played a key role in the successful launch of a new RTD beverage brand across Arizona, California, and New Mexico, contributing to the team's consistent achievement of quarterly sales goals. Expert in building and nurturing strong relationships with regional accounts through direct engagement and needs-based selling. Demonstrated leadership in managing and coaching a high-performing 30-person sales team across a multi-state territory. Proficient in developing intuitive reporting tools to enhance sales tracking, goal setting, and team accountability. Experienced in orchestrating local events, tastings, social media campaigns, and in-store promotions to significantly boost brand visibility and drive direct sales. Personally responsible for moving over 10,000 units through direct account sales and customer outreach, and contributed to the West Coast region's achievement of 400,000+ units sold and $4 million in revenue.
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