Steve Harper

Director, Brand Content & Marketing

Phoenix | United States

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In my own words

— Steve

My name is Steve Harper and I’ve led marketing strategy, brand creative, and thought leadership at top brands like Magellan Health, Intel, Merck, and Eli Lilly.

I have a Master’s degree in Digital Audience Strategy and can effectively lead large-scale inbound/outbound marketing strategy and execution with the best of the best. • Drive strategic and tactical brand marketing initiatives • Innovate brand and product marketing strategies • Align today’s digital marketing roadmaps and the customer journey • Create positioning, promotions, and assets that competitors crave • Interpret actionable analytics My work works. Imagining, innovating, inspiring.

Trajectory

Jul 2018 — Now

Director, Brand Content & Marketing · MultiSport Mojo Media

• Driving 10% month-over-month growth in bottom-line traffic, leads, and revenue by initiating inbound/outbound 360-degree multi-channel content and marketing strategy. • Driving page-one search results versus established industry content leaders utilizing expertise in digital analytics, competitive analysis, and SEO/content marketing. • Generated 30k+ visits and 120k+ ad impressions a month by launching 5 digital brands. • Directing demand/lead generation thru multiple channels driving top-tier engagement including SEO content, email, social, digital ads, and podcast. • Created additional 4-8% revenue opportunities by negotiating digital retail partnerships.

Oct 2017 — Jul 2018

Manager, Marketing & Communications · Phoenix Children’s Hospital Foundation

• Drove record $1.4M revenue by reimagining annual event promotion and execution. • Drove record $1.6M revenue, 100,000+ impressions, and new lead gen tool by conceptualizing, negotiating, and executing all new multi-channel “GivingTuesday” marketing campaign in partnership with the Arizona Cardinals and NBC affiliate > news takeover, viral video series, display and search ads, and organic and paid social posts. • Co-directed annual end-of-year revenue/demand/lead generation campaign driving record engagement and revenue across broadcast, radio, outdoor, digital ads, and social. • Fostered needed trust with sales team by reimagining market leadership sales library.

May 2016 — Oct 2017

Vice President, Marketing · CapPlus Technologies

• Delivered 34% increase in revenue and 62% increase in orders by identifying new audiences and executing on strategic marketing channel enhancements. • Drove dramatically improved market leadership position by executing a top-to-bottom brand identity refresh including logo, signage, digital advertising, e-campaigns, web, print, video, event, social, sales communications, and thought leadership.

Jul 2008 — May 2016

Vice President, Marketing · Magellan Health

• Drove category-leading marketing strategy, brand campaigns, and demand generation turning a $10M company into a $100M acquisition, a 5x team increase, and an influential seat on the Magellan Health executive team leading brand initiatives. • Delivered 1600% increase in annual event attendance, 500% increase in lead gen events, 200%+ increase in webinar attendance, and 2x industry average email open rates. • Launched two market-defining brands driving identifiable industry leadership and differentiation thru strategic B2C-oriented marketing strategy in traditional B2B market.

Dec 2006 — Jun 2008

President, Owner · SHCDAZ Marketing Consulting

• Consulted on brand strategy and brand creative assets for multiple clients. • Created and executed brand development for multiple clients. • Developed sales collateral and presentation materials for multiple clients.

Jan 2000 — Dec 2006

Senior Marketing Manager · Intel

• Imagined to life innovative, high-profile collaborative strategic promotions with exceptional results in industry leadership, demand generation, and partner/Intel brand visibility: - Ironman > Captured 8M viewers and spawned 100+ new events with live coverage by creating the first-ever 18-hour live broadcast of the Ironman World Championship. - Sundance > Drove a digital paradigm shift in entertainment delivery by streaming and promoting first-ever movie premiere to a packed house of Hollywood’s elite. - US Presidential campaign > Drove a digital paradigm shift in news outlet delivery.