steve florer
OWNER / CREATIVE DIRECTOR · TRADES DESIGN CO.
CORONA, CA
In My Own Words
I have a background in the tattoo industry with over 10 years experience and 8 years of design experience in fashion and marketing. I am passionate about all creative walks and always growing. I can hand draw idea and develop it into a workable design for screen print production then take that product to get shot for catalog or recorder on a model by a video designer for a commercial, youtube ad or lifestyle loop video for trade shows.
Work Experience
OWNER / CREATIVE DIRECTOR
TRADES DESIGN CO.2015 – Present
- Developed apparel graphics and accessories for lifestyle and action sports brands to creating marketing material for POP, store signage and e-com banners. - Worked with vendors through production process in order to make sure the client receive the highest quality product. - Managed a team of creatives and freelance photographers.
CREATIVE MANAGER
Metal Mulisha2011 – 2017
- Attended seasonal cataloge photoshoots / sales meetings and tradeshows. - Create new ways to make the Brand current in todays market with design technics and graphics. - Responsable for creating the mens printables line seasonally. - Developing mens headwear each season and working with New Era and Flexfit through the development process. - Developing the juniors printables line seasonally and collaborating with the juniors senior apparal designer for cut and sew artwork. - Spot prints / textile prints / engineered prints - Worked with the mens senior cut and sew designer to develop artwork needed for accessories / boardshorts / jackets / jerseys and backpacks. - Developed Label and Trim Packages with vendors each year. - Collaborations with other Brands through Metal Mulisha // Rockstar, Realtree Camo, Slayer, Dead Kennedy’s, Motorhead, Nos Energy
PRINT PRODUCTION DESIGNER
C28 Clothing Company2009 – 2011
- Designed all seasonal print marketing material. (clothing catalogue, store signage, gift cards and publication ads) - Developed web ads and banners for the e-comm site. - Hand Illustrations for printables category were created then digitized and separated for the screen printer. - Attended seasonal sales meetings and photoshoots.
