Stephen Todoro

Communications Manager - Content Writer - Project Manager

Maple Valley | United States

Skills

Advertising
Social Media Marketing
Online Advertising
Marketing Strategy
Marketing Communications

View all

Interests

No information

Industries

Lifestyle

Outdoor

Snow

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Stephen

Dynamic marketing and communications professional with over 15 years of experience in executing high-performing direct mail, email, and digital campaigns.

Proven success driving revenue and engagement across nonprofit and corporate sectors. Adept at developing end-to-end donor journeys, compelling content, campaign calendars, performance metrics, and integrated strategies for multi-channel outreach. Expert collaborator, storyteller, and campaign architect ready to deliver measurable impact aligned with mission-driven goals to drive strategic communications and growth within any organization.

Interested in Marketing & Communications Campaign Management as well as Content and Copy Writing.

Cross-Channel Campaign Strategy (Email, DM, Social, Phone) High-Value Donor Engagement Marketing Automation & Campaign Journeys Content Strategy & Storytelling Digital Fundraising & Campaign Development Email Marketing & Marketing Automation Website Content Fundraising Calendar Planning Project Management & Vendor Coordination ROI Tracking, Forecasting, & Optimization Creative Brief Development & Approvals Workflow Proofreading and copy editing Client interviews & story research Vendor and client relations Brand identity and creative concepts

• Grew 4Q appeal campaign revenue over 25% from prior year. • Increased overall appeal campaign growth by 31% year-over-year. • Raised over $300,000 to help homeless moms & kids during Covid pandemic. • Grew local marketing budget from $5 million to $7 million annually. • Raised $2 million for Children’s Hospital, Fresno; JDRF Utah; BGCA and CASA.

#Nonprofit #Fundraising #Communications #AccountManagement #CopyWriting #ProjectManagement #DevelopmentManager #DirectMail #DigitalMedia #SocialMediaMarketing #MarketingCampaignSchedule

Trajectory

Jun 2019 — Jul 2023

Communications Manager · Vine Maple Place

Led end-to-end development of direct mail, email, and digital fundraising campaigns targeting diverse donor segments, including major donors. Collaborated with external creative partners and internal leadership to align messaging and strategy. Ensured content quality, timely execution, and campaign effectiveness through structured project and performance management. • Grew 4Q appeal revenue by over 25% YoY; overall campaign growth increased by 31%. • Raised $300K+ in emergency response donations via targeted email campaigns. • Developed annual fundraising calendars, digital & print appeal content, donor segmentation plans, and creative briefs based on donor data. • Managed campaign execution using project tracking tools and performance metrics to optimize ROI. • Partnered with executive leadership to craft donor-centric messaging and mission-aligned appeals. • Crafted compelling content for direct mail appeal letters, newsletters, and digital channels. • Authored communication letters for the Executive Director enhancing stakeholder engagement. • Conducted client interviews to ensure storytelling content remained fresh and relevant.

Mar 2014 — May 2019

Customer Sales Specialist · REI

Provided expert customer service and personalized outdoor solutions while representing REI's mission. Nominated for Anderson Award – REI’s highest honor awarded to employees who, in the eyes of their fellow employees, live REI’s core values and embody the REI co-op spirit.

Nov 2013 — Feb 2014

Account Executive · Masterworks

Designed direct mail and digital strategies for faith-based rescue missions. Developed impact calendars, led copywriting initiatives, and coordinated campaign execution. • Collaborated with internal and external partners on campaign strategies. • Wrote persuasive appeals and developed creative campaign briefs to guide production. • Managed pro forma projections and tracked ROI performance for continual improvement.

Feb 2013 — Sep 2013

Independent Contract Copywriter

Delivered targeted messaging for nonprofit and commercial clients across digital and traditional platforms.

Feb 2013 — Sep 2013

Independent Contract Copywriter

Delivered targeted messaging for nonprofit and commercial clients across digital and traditional platforms.

Feb 2013 — Sep 2013

Independent Contract Copywriter · Self-employed

Delivered targeted messaging for nonprofit and commercial clients across digital and traditional platforms.

Jun 2003 — Jan 2013

Senior Account Executive · Paul McDougal Marketing and JA Thinking.

Directed regional marketing campaigns for national QSR brand (Taco Bell) and led multimillion-dollar media planning across 20+ U.S. markets. Oversaw strategic partnerships, brand alignment, and localized campaign rollouts. • Increased annual local marketing budgets from $5M to $7M through performance gains. • Raised over $2M for nonprofits including Children’s Hospital and Boys and Girls Clubs. • Created omni-channel media calendars for print, digital, and broadcast. • Collaborated with Taco Bell Corp. Marketing Team to synchronize with national marketing strategies. • Wrote and edited creative content for broadcast, web, and print media outlets. • Negotiated strategic partnership opportunities and exclusive sports sponsorships. • Utilized consumer behavior and insights to improve Taco Bell’s image within local markets. • Planned and executed grand opening events for new stores, elevating community engagement.