Stephanie Malki
Owner/Consultant · Stephanie Malki Media
Glendora, CAWork Experience
Owner/Consultant
Stephanie Malki Media2020 – Present
- Established a digital marketing company from the ground up, planning and managing all aspects of the business including business development, sales, marketing, and client management - Evaluates clients' current marketing efforts and offers solutions through the following services: branding, website development, content creation, social media management, and email marketing - Manages a monthly budget of $7K for paid ad campaigns via Google Ads, LinkedIn, and Facebook to drive brand awareness, lead generation, and sales - Streamlines reports of social media KPIs for each client/channel, including engagement, followers, leads, and ROI - Designs and executes cross-platform social media strategies (Instagram, Facebook, TikTok, Pinterest, LinkedIn)
Marketing Coordinator
Century 21, Marty Rodriguez Real Estate2017 – 2021
- Managed 600+ properties through implementation of a structured CRM property documentation workflow - utilized cross-referenced documents, images, and client submissions to create property descriptions - Used researched property descriptions to create content, social media ads, blogs, and email campaigns utilizing various marketing and creative tools (Photoshop, InDesign, Canva, Mailchimp, Hootsuite, and WordPress) - Successfully implemented cohesive brand messaging over various social media campaigns (Instagram, Facebook, Twitter, LinkedIn, YouTube, and email) resulting in an uptick in online traffic by 27% and engagement by 8.6% - Used CRM systems to monitor, maintain and distribute data targeting audiences based on their buyer's journey - Overhauled email management strategy with rigorous A/B testing and design generating an average of 37.2% Open Rate, 24.7% Click-Through Rate, and 437.5% ROI - Implemented quarterly road mapping with internal business stakeholders and external vendors ensuring streamlined alignment resulting in 17% growth in ROI
Website and Ecommerce Developer
Century 21, Marty Rodriguez Real Estate2020 – 2020
- Consulted with client to outline website goals and site functionality - utilized user-friendly architecture and design to streamline site navigation, social media links/widgets, and site content - Launched and created a custom e-commerce store increasing online sales by 86% and total sales by 47% - Validated site by testing JavaScript, Flash, CSS3, and HTML5 codes to ensure cross-platform compatibility
Marketing and Social Media Intern
Community Now2015 – 2016
- Collaborated with board members on fundraisers increasing revenue by 19.23% and membership by 133% - Created content for email campaigns, newsletters, website, blog, and social media
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