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stefanie daisey leonard

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Retail Operations & Retail Communications District Manager & Field Leadership Business owner & Plantscape Specialist
Huntington Beach | US

Skills

  • Customer Service Management
  • Relationship Building
  • Attention to Detail
  • Procedure Manuals
  • Problem Solving
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Interests

Gardening
Hiking
My Kids Sports
beach days
Plants

Industries

Lifestyle
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

stefanie

At Starch Creative, I lead the Retail Operations & Communications, where I provide expert guidance and innovative solutions for optimizing retail store environments for our clients.

I have over 20 years of experience in retail management and operations, and I am passionate about creating impactful and engaging retail experiences that drive brand growth and customer loyalty.

Previously, I was the Retail Communications Manager at Vans, where I managed communication strategies and initiatives for over 500 retail stores in USA, Canada, and Mexico. I collaborated with corporate partners, field leaders, store leaders, and social media teams to ensure clear and consistent messaging across all channels. I also contributed to the launch of new technology and programs that enhanced store operations and customer experience. As a District Manager, I led my teams to achieve 15 years of straight comp growth. I enjoy working with creative and innovative teams to deliver results that exceed expectations.

Trajectory

Sep 2022 — Now
Business Owner · Plants on the Side
• Managed all aspects of plantscaping, interior & patio plant design, and plant rental and maintenance for residential, commercial, office, and staging companies in Orange County. • Developed creative plant design solutions tailored to each client's needs, enhancing their spaces with greenery and promoting a positive environment. • Successfully grew Plants on the Side business, increasing client base and revenue through exceptional service and attention to detail.
Jun 2023 — Mar 2024
Director Retail Operations & Communications · Starch Creative
Aug 2017 — Aug 2022
Retail Communications Manager · Vans, a VF Company
Senior Manager on the Retail Operations team responsible for all communication to Field Leadership and 500+ retail stores in USA, Canada & Mexico * Owned and maintained internal site and content within. * Collaborated with corporate partners to create stores directives and drafted standard and practice documents. * Maintain proactive and informative communications across internal site to ensure clear and consistent engagement * Collaborate with Social Team to create content calendar for Instagram private group for employees * Led Retail Communications team to create, implement and roll out new initiatives in technology and new programs * Collaborated with internal department leaders to created Operations Calendar used across the chain and DTC Partners * Created Seasonal Strategy & Seasonal Workbook to support the stores in running a successful back to school, holiday and spring season * Strong, versatile copywriting skills. Good organizational, planning, and coordination skills
Nov 2000 — Aug 2017
District Manager · Vans, a VF Company
* Responsible for Developing store leadership at all levels of store operations through store visits, oneon-ones, and development plans. * Clear understanding of how to move capability and performance and a sense of urgency to do so. * Developed a team of store managers who achieved financial plans, elevated visual merchandising, exceeded sales goals, and excelled in customer service objectives in the territory near HQ.
Jan 2001 — Nov 2002
Area manager · Vans, a VF Company
Area Manager
Nov 1993 — Nov 2000
Store manager · Limited Brands

Activity

Education history

Riverside City College logo

Riverside City College

| 1991 - 1993

California State University-San Bernardino logo

California State University-San Bernardino

| 1990 - 1992

Connections

Stewart Stropp profile background
Stewart Stropp profile photo

Stewart Stropp

Senior Director, Retail
JD Power, Global Automotive Division -- Corp...

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